Director of Branded Merchandise - Build & Lead a New Division

Baesman Group, Inc.
Columbus, OH

Baesman Group is a nationally recognized marketing services provider of direct-to-consumer and in-store marketing strategy and execution.

We are looking for an entrepreneurial leader to build and lead a new Branded Merchandise division within our established marketing execution company.


This is not a typical promotional products sales role. This is an opportunity to build a business from the ground up with the support of an existing client base and strong infrastructure.



About Us:
We are a $40M marketing execution company serving retail, restaurant, franchise, healthcare, and financial services clients. Our capabilities include print, direct marketing, storefronts, warehousing, fulfillment, and kitting.



The Opportunity:
• Build and lead the promotional products division
• Support existing clients and develop new business
• Source products and manage suppliers
• Develop apparel, kits, and gifting programs
• Integrate merchandise into storefronts and fulfillment



Why This Role Is Different:
• Established client base
• Existing warehouse and storefront capabilities
• Direct impact on growth
• Opportunity to build a multi-million-dollar division





Requirements

What We’re Looking For:
• Promotional products experience
• Strong sourcing and pricing knowledge
• Sales and presentation skills
• Entrepreneurial mindset



Compensation:
• Competitive base + incentives
• Remote/hybrid flexibility
• Travel as needed


If you’re looking to build and lead something meaningful, we’d like to talk.

Benefits

Financial wellness is about more than just your salary. Here are the other ways Baesman takes care of our teammates.

Medical Insurance- Choose between 3 medical plan options. We also offer dental and vision coverage, in addition to pre-tax flexible spending plans.

Profit-Sharing- Share in Baesman's success. We also offer a 50% matching 401(k) program for up to 6% of your pay.

Paid Time Off- It’s important that you take time to recharge. That’s why we offer PTO, holiday breaks, and employee assistance programs.

Life and disability Insurance- We have you covered: Baesman pays 100% of the premium for life and disability.

On-site workout facility, wellness initiatives, and more.

Setting the Standard- Baesman earned a 2020 Best Workplace in the Americas designation from the Printing Industries of America. The prestigious award recognizes our efforts in providing an outstanding work environment. We’re honored and proud to be recognized.

Baesman is a fourth-generation, family-owned business. The same way families grow and change over time, so do the opportunities within our organization. We believe in hard work, cultivating talent, and promoting from within. We strive to help our teammates, our clients, and our shareholders achieve more than they thought possible.

Baesman is an Equal Opportunity Employer.

Posted 2026-04-22

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