General Sales Manager

Goodhue Boat Company
Westlake, OH





Goodhue Boat Company is growing and we are looking for driven, enthusiastic, and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity, gender equality, open lines of communication and believes in developing employees to their fullest potential.

We are looking for a Full-Time, General Sales Manager to help us in delivering award-winning customer service and creating a unique and memorable experience for our customers. This position will assist the General Manager in ensuring the success of the Sales department at Smith Mountain Lake, Virginia.

Job Summary:

If you have a passion for sales and are a dedicated, self-driven leader and mentor, who also loves boats, then this is the position for you! The Sales Manager will report to the General Manager and lead the operations of the Sales department to meet - and exceed - our goals each month.

Duties/Responsibilities:


  • Overseeing and directing the performance of the Sales team and all Sales department activities.

  • Setting sales quotas and goals.

  • Preparing sales budgets and projections and approving expenditures.

  • Making data-informed decisions to drive performance and resource allocation.

  • Tracking and analyzing sales statistics based on key quantitative metrics.

  • Overseeing sales promotions and campaigns.

  • Planning and directing the hiring and training processes of new Sales Representatives.

  • Ensuring all sales professionals receive updated training and product information.

  • Handling and resolving customer complaints regarding products or services.

  • Developing and maintaining relationships with key clients.

  • Provide recommendations and assistance to customers in order to arrange the financing of their purchases.

  • Present customers with additional product offerings to enhance their boat and ownership experience.

  • Ensure sales are structured to produce the highest profitability.

  • Maintains proficiency and certifications as required for the position.

  • Accurately desks deals, submits deals to lenders for approval, makes credit decisions, and effectively closes deals.

  • Ensure every deal is fully aligned with local, state and federal guidelines.

  • Prepares paperwork, contracts and delivers deals.

  • Accurately audits team deals post-sale and thoroughly analyzes for areas of improvement.

  • Guarantees the expeditious funding of all contracts.

  • Ability to learn the CRM and DMS software

  • Other duties as needed.

Qualifications:


  • 3 or more years of sales management experience in the boating, automotive, or recreational craft industry.

  • Excellent interpersonal, customer service, and communication skills.

  • Thrives in a team environment and a strong ability to lead/mentor a team.

  • Strong analytical skills to identify trends and sales patterns in the industry.

  • Experience using a CRM to manage the sales process and forecast sales.

  • Ability to design and implement a successful sales strategy.

  • Strong planning, organization, and problem-solving skills.

  • Experience with LightSpeed EVO, preferred.

  • Minimum 1 year experience in Finance & Insurance in Marina/Auto industry, preferred.

  • Strong mathematical and finance skills.

  • Excellent written and verbal communication skills.

  • Knowledge of financial compliance requirements.

  • Strong problem-solving skills.

  • Advanced negotiation skills.

  • Strong sales and closing skills.

Physical Requirements:


  • Ability to lift 50 lbs.

  • Ability to stand for extended periods of time.

Education:


  • Minimum of High School degree or equivalent.

  • Valid Driver’s License, required.

  • Boater’s license, required.

  • Ability to drive pontoon, bow rider and surf boats.

  • Knowledge of Malibu, Premier Pontoon, Boston Whaler and Cobalt boats, preferred.

Salary:


  • $50,000 - $60,000 Base + Commission.


Job Type:


  • Full-time, Year Round.


Benefits:


  • 401(k)

  • Dental insurance

  • Health insurance

  • Group Life insurance

  • Employee discount

  • Flexible schedule

  • Paid time off

Posted 2026-06-08

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