Sales Director

Responsibilities:

Strategic Sales Leadership

• Develop, implement, and manage sales strategies aligned with the company’s strategic plan to meet revenue goals, expand the client base, and increase market penetration.
• Establish annual and quarterly sales targets based on revenue projections and track progress against goals.
• Implement and continuously refine an effective, standardized sales process to optimize efficiency and success.
• Review and lead team through the sales process with understanding landscape sales approach, industry, and estimating.

Compensation & Incentives

• Define and review sales compensation plans, ensuring alignment with market standards and business objectives.
• Assist in structuring competitive pay bands to attract and retain top sales talent.
• Review and approve monthly commission sheets for sales team.

Sales Team Management & Development

• Lead, motivate, and manage a high-performing sales team, ensuring alignment with business objectives.
• Set clear performance expectations, evaluate team performance using KPIs, and provide ongoing coaching and mentorship.
• Conduct structured performance reviews twice a year, focusing on individual growth, accountability, and business alignment.
• Foster a culture of accountability, continuous improvement, and professionalism within the team.
• Assist in recruiting top talent while overseeing onboarding and continuous professional development for sales team members.

Sales Operations & Execution

• Plan and lead structured, data-driven weekly sales meetings to review pipeline, track progress, and strategize for success based on department scorecard.
• Ensure the CRM system is effectively utilized to track client interactions, sales data, and team performance.
• Develop and manage the sales budget, including salaries, commissions, and incentives, ensuring alignment with financial goals.
• Work alongside the Executive Director to create divisional bid budgets.

Market & Customer Engagement

• Build and maintain strong, long-term relationships with key clients, ensuring high satisfaction and retention.
• Act as the face of the company in high-level negotiations, industry events, and conferences.
• Collaborate closely with the marketing team to align sales strategies, improve customer experience, and conduct industry market research to identify trends, opportunities, and potential threats.
• Address customer concerns, resolve problems effectively, and enhance client lifecycle management
• Identify and pursue new business opportunities in target markets, including residential, commercial, and HOA clients
• Build and maintain relationships with property managers, general contractors, developers, and other potential clients.

Core Skills:

• Proven track record in sales leadership, with experience in developing and executing sales strategies.
• Strong ability to lead, manage, mentor, and develop beyond just performance metrics for a high-performing sales teams.
• High level of understanding in landscape and design build industry
• Comfortable adapting and navigating ambiguity and helping the team adapt.
• Excellent negotiation, communication, and interpersonal skills with a customer centric mindset
• Ability to work cross-functionally with all major departments within the company.
• Strategic thinker with strong analytical, problem-solving abilities and a results-driven mindset.

Experience:

* Bachelor’s degree in Business, Horticulture, Landscape Architecture or like

* 5+ years of sales experience including consistent goal achievement of 1.5M-2M+

* 3+ years of management/supervisory experience

* 1+ years of design/build &/or landscape construction experience (preferred)

* Valid driver’s license with 2 points or less

* Industry Estimating/CRM Software

* Microsoft suite

Physical Requirements:

* Sitting, standing, walking &/or working at a computer for 8 hours

* Navigating a variety of terrains

* Working in all weather conditions

* Lifting, pulling &/or pushing 25 pounds

Our Story: Landscapes by Terra is an American Dream story. Our founders and owners, Mindy and Jeff Stroupe began a small landscape business out of their garage just out of college. 30 years later, their dream has become a reality. Today, through hard work, determination, and plenty of trial and error, Landscape by Terra has become Central Ohio’s premier residential design/build company for creative high quality outdoor spaces.

Our Culture: At Landscapes by Terra, we believe our homes are the most important places for us to enjoy and create lasting memories with those we love. This is because creating beautiful outdoor spaces enhances our enjoyment of family and friends. We value home, friends, and family for both our clients and our employees. This is why we seek to hire highly skilled, experienced, and team-oriented people and continue to invest in them to ensure they thrive.

Our Values / Your Values:

Dedication

You carry out our mission with integrity & devotion

Innovation

You create & embrace advanced & original ideas

Responsibility

You are dependable & honor our commitments

Encouragement

You give support & confidence to one another

Collaboration

You come together to work