Event Marketing Manager

Job Description

Job Description

Location: Columbus, OH

Job Type: Full-Time, Exempt

Compensation: $60,000 annual base + monthly bonus

Perks: Bi-weekly pay, mileage reimbursement

About the Role

We are seeking a self-starting Event Marketing Manager to lead and grow our event marketing efforts in the Indianapolis area. In this hands-on role, you’ll manage a team of Brand Representatives, oversee weekly events, and develop new outreach opportunities to generate high-quality sales leads. This position combines team leadership, event operations, and strategic planning to deliver measurable marketing impact.

This is an excellent opportunity for someone with at least 2 years of management experience and a strong background in team leadership, event coordination, or face-to-face marketing.

What You’ll Do

Team Leadership & Development

• Recruit, train, schedule, and manage a team of Brand Representatives
• Coach and mentor team members to achieve LPH (Leads per Hour) and quality goals
• Address performance issues as needed, including employment decisions

Event Planning & Execution

• Identify, schedule, and manage participation in events (home shows, fairs, festivals, etc.)
• Oversee the entire process for booking events (contracts, W-9s, COIs, confirmations)
• Personally attend and work high-value weekly events
• Manage all event logistics including booth setup/tear-down, materials, and inventory

Partnership & Territory Development

• Build retail partnerships to secure staffed in-store displays for lead generation
• Explore and implement local sponsorship and outreach opportunities
• Work closely with the Regional Event Marketing Manager to develop the territory

Office & Administrative Duties

• Spend several days each week in the office to:
• Build team schedules
• Source and secure upcoming events
• Submit payroll and lead reporting on time
• Ensure accuracy and professionalism in lead submission and data management

What You Bring

• Minimum 2 years of experience managing teams
• Event marketing or customer-facing experience is strongly preferred
• Strong organizational and communication skills
• Reliable transportation and ability to work weekends (Saturday & Sunday required)
• Ability to thrive in a fast-paced, performance-driven environment
• Professional presence and self-motivated mindset

Performance Expectations

• Productivity: 0.30+ Leads per Hour (LPH)
• Lead Quality: 50%+ conversion rate, accurate data entry
• Cost Efficiency: $400 CPL and marketing costs ≤ 20% of revenue
• Timely submission of all required paperwork and reporting

Why Join Us

• Competitive base salary with monthly bonus potential
• Bi-weekly pay and mileage reimbursement
• Leadership role with growth potential
• Fun, fast-paced work environment with a supportive team culture

If you're an experienced team leader with a passion for driving results through events and face-to-face engagement, apply today to join our growing team in Indianapolis!