Director, B2B & Corporate Marketing

Description:

LendKey is a pioneer in digital network lending, empowering more than 400 credit unions and community banks nationwide. With over $8 billion in originated loans and $3.4 billion in serviced assets, we provide an integrated platform combining technology, operations, compliance, and capital markets access to help financial institutions compete in the digital age.

We are seeking a strategic, execution-oriented Director of B2B & Corporate Marketing to lead all marketing efforts focused on acquiring and expanding credit union and bank partnerships while elevating LendKey’s overall brand presence and authority in the financial services ecosystem.

This role is directly accountable for generating qualified lender pipeline that contributes to new revenue growth and long-term strategic expansion. The Director will own LendKey’s lender demand generation strategy and serve as the steward of our external narrative and brand integrity — shaping how we show up in the market, communicate our differentiated value, and how we drive measurable business impact within a disciplined, performance-driven marketing framework.

The preferred candidate will be based in Cincinnati, Ohio, but we are open to remote candidates across the United States. Because much of our team operates in Eastern Time Zone business hours, this role is expected to align with that schedule.

What You'll Do:

Drive B2B Demand Generation & Pipeline Growth

Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth. Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships. Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities.

Build a Metrics-Driven Marketing Engine

Establish a performance-focused marketing function grounded in measurable outcomes. Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI. Continuously refine messaging, channels, and investments based on data and testing.

Own Corporate Brand & Market Positioning
Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem. Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model.

Lead PR, Thought Leadership & Industry Presence
Manage corporate PR, media relationships, and executive thought leadership initiatives. Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation.

Enable Sales & Revenue Teams
Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership. Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth.

Lead & Develop the Marketing Team
Lead and develop the marketing team while managing external agency partners as needed. Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.

What We’re Looking For:

• 8+ years of B2B marketing experience within financial services or fintech, ideally supporting lending solutions.
• Proven success building demand generation programs that drive measurable pipeline and revenue outcomes.
• Strong analytical mindset with experience defining KPIs, measuring marketing performance, and optimizing investment decisions.
• Experience leading brand positioning, PR, and industry visibility initiatives.
• Ability to translate complex financial or technical products into clear, compelling messaging.
• Experience managing and developing marketing teams and working cross-functionally with revenue organizations.
• Strong communication skills, executive presence, and organizational discipline.
• Experience managing agencies, vendors, and marketing technology partners.

Leadership Profile:

The ideal candidate is:

• Strategic in thinking and disciplined in execution.
• Comfortable operating in performance-driven environments with accountability to measurable outcomes.
• Able to balance long-term brand building with near-term pipeline generation.
• Confident engaging in executive-level discussions around marketing performance and ROI.
• Energized by elevating industry presence while driving business growth.

Culture & Values:

Success at LendKey requires a strong alignment with our core values:

• Truthful – act with honesty and integrity
• Helpful – support teammates, clients, and customers
• Present – engaged, accountable, and committed
• Driven – motivated to make a meaningful impact
• Diligent – thoughtful, detail-oriented, and reliable

Why Join LendKey:

• Play a key role in shaping the market presence of a national fintech platform serving credit unions and community banks
• Work closely with executive leadership on strategic growth initiatives
• Help expand access to modern lending solutions for community financial institutions
• Competitive compensation, strong benefits, and a flexible work environment

The base salary range for this role is $150,000–$170,000 , depending on experience, skills, and location. This role is also eligible for participation in LendKey’s annual bonus program, which is tied to company, team, and individual performance.

What We Do:

LendKey provides a comprehensive digital platform that enables credit unions and community banks to originate, service, and participate in consumer lending programs – including private student loans, student loan refinancing, and home improvement loans.

Through our network lending model and ALIRO loan trading platform, financial institutions gain access to national borrower demand, capital deployment opportunities, and portfolio diversification – without increasing internal infrastructure.

For financial institutions, LendKey delivers:

• End-to-end loan origination and servicing
• Access to a national lending network
• Risk management and compliance expertise
• Tools to optimize balance sheet strategy and liquidity

For borrowers, we provide:

• Competitive lending products from trusted local institutions
• A seamless, transparent digital experience

LendKey’s integrated network model bridges local financial institutions with national reach – delivering scale, efficiency, and long-term resilience.

LendKey is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by applicable state or federal law. LendKey offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process due to a disability, please let us know at [email protected]. Visit Lendkey.com for more information.