General Manager (GM)

General Manager – Sales-Driven Fitness Leader

CustomFit360 | Full-Time | In-Person

Overview:

CustomFit360 is a high-performance fitness brand built on results—both for our members and our business. We are seeking a sales-driven General Manager who thrives in ownership, accountability, and growth. This role is ideal for a leader who understands that strong culture, elite service, and disciplined sales execution go hand in hand.

If you know how to build teams, close sales, retain members, and drive revenue—this role is for you.

Key Responsibilities:

• Own revenue performance of the facility, including memberships, training packages, and ancillary services.
• Lead all sales systems , pipelines, and conversion strategies from lead to close.
• Coach, manage, and hold staff accountable to individual and team sales goals.
• Oversee daily operations while maintaining a strong sales-first mindset.
• Develop and execute member retention strategies to protect and grow recurring revenue.
• Drive business-to-business partnerships to generate referrals and brand visibility.
• Oversee social media engagement and content that supports lead generation and brand growth.
• Plan and execute community events that convert interest into memberships.
• Track KPIs, reporting, scheduling, and performance metrics across the team.

Qualifications:

• Minimum 3 years of experience in fitness sales and management.
• Proven ability to drive revenue, close sales, and lead teams to targets.
• Active Certified Personal Trainer (CPT) credential from an NCCA-accredited organization.
• Bachelor’s degree in Exercise Science or a related field.
• Strong background in sales strategy, B2B outreach, social media marketing, and retention.
• Confident leader with high standards, strong communication, and follow-through.

Compensation & Incentives:

• Competitive base salary.
• Commission and paid training hours.
• Performance-based bonuses with unlimited earning potential.
• Employee discounts
• Paid training
• Flexible scheduling

Total Compensation Range: $31,250 – $80,000+ annually (base + performance incentives)

Schedule & Location:

• Full-time
• Day and morning shifts
• In-person at a CustomFit360 facility

Why CustomFit360:

This is not a “keep-the-doors-open” role. This is a growth leadership position . You will have real influence over revenue, culture, and expansion. We reward leaders who produce results and take ownership.

If you are driven, competitive, and ready to lead from the front— apply today .