Marketing Analyst/Specialist

Kforce has a client in Toledo, OH that is seeking a Marketing Analyst/Specialist responsible for leading the following activities. Community Management (50%):

• Write blog posts, articles, newsletters, communications materials, and material for social media channels; This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies
• Create and maintain Content Calendars
• Post relevant content in accordance with Content Calendar
• Contribute to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications
• Work with our customer service, technical and warranty teams to provide support for customers and contractors
• Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service
• Use analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Be adept at administering and measuring A/B testing protocols to enhance response and engagement
• Summarize insights and conversations to create actionable, client-facing reports that lead to optimization

• Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers
• Contribute to post campaign insight gathering, reporting, and optimizations
• Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer)
• BA in Communications, Advertising, Public Relations,Business or related field; MBA optional
• 3+ years of experience managing social media platforms or communities for brands
• 3+ years of experience working in a corporate or agency environment, interacting with multiple levels of the organization
• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
• Proficiency in PowerPoint and presentation tools and skills
• Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
• Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
• Very high attention to detail
• Excellent verbal, written, and presentation skills