Marketing Operations Project Specialist

Job Description

Job Description

ABOUT THE ROLE

We are seeking a detail-oriented and process-driven Marketing Operations Specialist to support the systems, campaigns, reporting, and workflows that keep our marketing team running efficiently. This role will help manage CRM-HubSpot, support webinars, maintain digital assets, coordinate social content, assist with campaign tracking, and improve internal marketing processes as our programs continue to scale.

WHAT YOU’LL DO

· Manage and maintain HubSpot marketing assets, workflows, forms, landing pages, emails, lists, contact records, lead routing, and campaign tracking.

· Support CRM data quality, list segmentation, contact imports, lifecycle stage updates, duplicate management, and lead source accuracy.

· Build, update, and troubleshoot marketing automations, workflows, forms, campaign triggers, and lead management processes.

· Support KPI dashboards, recurring reporting, campaign performance tracking, attribution tracking, UTM usage, and conversion reporting.

· Coordinate webinar marketing operations, including promotional emails, registration pages, website updates, follow-up emails, registrant imports, and on-demand webinar support.

· Assist with website, landing page, CTA, payment link, and digital content updates across marketing platforms.

· Support social media content management, including scheduling, platform coordination, asset organization, and campaign alignment.

· Help maintain centralized asset libraries, approved marketing materials, file structures, version control, and internal documentation.

· Support regulatory and internal approval workflows for marketing materials.

· Document SOPs and repeatable processes to improve efficiency as systems, campaigns, and D2C initiatives scale.

· Coordinate cross-functionally with marketing, sales, education, operations, customer support, compliance, IT, and outside vendors.

PLATFORMS & TOOLS

Primary platforms include HubSpot, GoTo Meeting/GoTo Webinar, Umbraco, Google Ads/Analytics, Meta Ads Manager, Excel/Google Sheets, and social media management tools.

Additional experience with Canva, Zoom Webinar, Vimeo/Wistia/Dacast, Zapier or other integrations, basic HTML/CSS, AI tools, and HubSpot certifications is a plus.

Familiarity with AI tools (ChatGPT, Claude, Canva AI, etc.) for operational efficiency and content support.

WHAT WE’RE LOOKING FOR

· Experience with HubSpot or a similar CRM/marketing automation platform.

· Familiarity with email marketing, landing pages, forms, workflows, campaign tracking, and lead management.

· Understanding of attribution, UTM tracking, conversion tracking, and campaign reporting.

· Strong Excel or reporting skills, including exports, list cleanup, pivot tables, and performance reporting.

· Experience coordinating webinars, virtual events, online education programs, or video-based marketing content.

· Ability to manage multiple projects, shifting priorities, and cross-functional requests with strong attention to detail.

· Strong written communication, organization, troubleshooting, and problem-solving skills.

· Experience with D2C, e-commerce, healthcare, veterinary, medical device, life sciences, or another regulated industry is a plus.

· Experience supporting marketing and sales alignment initiatives" since the role will likely touch pipeline management, lead routing, reporting, and CRM governance.

· Comfortable learning new systems, technologies, and marketing platforms in a fast-changing environment". I think this will be important as workflows, systems, and initiatives continue evolving.

WHO YOU ARE

You are proactive, organized, tech-savvy, and comfortable working behind the scenes to make marketing programs run smoothly. You enjoy creating structure, improving processes, solving system issues, and helping a growing team operate with more visibility and efficiency.

We are the leading developer and marketer of non-invasive laser therapy, shockwave electrotherapy medical device technology. Rapidly growing company with expansion in pain management, rehabilitation,chiropractic, sports medicine, veterinary and podiatry fields. We are growing and adding members to our corporate team.

Company Description

We are the leading developer and marketer of non-invasive laser therapy, shockwave electrotherapy medical device technology. Rapidly growing company with expansion in pain management, rehabilitation,chiropractic, sports medicine, veterinary and podiatry fields. We are growing and adding members to our corporate team.