Marketing Director
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, accountability, and growth.
- Identify skill gaps and development opportunities to ensure the team meets evolving business needs.
- Translate business objectives into actionable, integrated marketing plans that drive brand awareness, customer engagement, and business unit growth.
- Collaborate closely with the bank and business unit leadership teams to align marketing efforts with broader organizational priorities.
- Oversee the execution of strategic campaigns, ensuring consistency across all channels and audiences, including digital (website, SEO/SME, email marketing) and traditional channels and media relations
- Guide the development of a cohesive content marketing strategy, ensuring storytelling supports business goals and resonates across audiences.
- Provide strategic oversight for social media and external communications, ensuring alignment with brand voice and values.
- Champion brand consistency and positioning across all touchpoints.
- Establish key marketing performance metrics and ensure regular reporting on campaign effectiveness, lead generation, and brand engagement.
- Utilize data-driven insights to optimize marketing initiatives and demonstrate marketing’s impact on business outcomes.
- Communicate marketing performance clearly to senior leadership, providing strategic recommendations.
- Ensure customer facing outreach complies with all banking regulations and standards through strong partnership with compliance.
- Complies with all applicable banking laws and regulations, including, but not limited to the Bank Secrecy Act, USA Patriot Act, and related anti-money laundering statutes, and federal consumer protection legislation and regulations.
- Other duties as required.
- Bachelor’s degree in Marketing, Communications, Business or related field is required, Master’s degree preferred.
- 12+ years of progressive marketing experience is required.
- 5+ years of leadership experience is required.
- Experience in financial services sector preferred.
- Demonstrated success in building and executing integrated marketing strategies.
- Experience in content marketing, brand management, and digital marketing.
- Familiarity with marketing technology, CRM platforms, and campaign analytics tools.
- Ability to balance strategic priorities with hands-on execution.
- Team-Building
- Strategic Vision
- Content Marketing Expertise
- Analytical & Reporting Skills
- Creativity
- Collaboration
- Communication
- Resilience
- Business Acumen
- While performing the duties of this job, the employee is regularly required to lift, walk, stand, sit, bend, reach with hands and arms, climb, push/pull, use hands, and see, hear and speak.
- The employee must occasionally lift and/or move up to 25 pounds.
- The noise level in the work environment is usually quiet to moderate.
- Must have valid Ohio Driver’s License and access to personal transportation.
- Must be able to travel to Member Bank locations and to other business-related meetings.
- This position is performed in a hybrid setting five days a week with typical work hours being 8.30a through 5.15p.
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