Marketing Content Specialist

Job Description

Job Description

Key Responsibilities:

• Create and schedule daily and ad hoc social media content for supported social media platforms.
• Create and schedule email marketing content three times per week and for ad hoc campaigns.
• Write copy for social posts, emails, SMS, in-store PA announcements, signage, and marketing materials.
• Support SMS messaging to align with email, social, and promotional campaigns.
• Develop evergreen and event-specific in-store PA messaging.
• Coordinate product pulls and digital product submissions with merchant teams.
• Develop basic art and creative assets to support campaigns as needed.
• Support retail marketing campaigns, including signage, displays, promotional materials, and digital content.
• Ensure brand consistency across digital, print, and in-store customer touchpoints.
• Provide weekly social media and email reporting, insights, and recommendations.

Qualifications

• Associates degree in Marketing, Communications, Business, Advertising, or a related field.
• 2–4 years of experience in marketing, content creation, social media, email marketing, or a related role.
• Strong copywriting, editing, and communication skills.
• Strong understanding of retail marketing and customer engagement.
• Excellent project management and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong attention to detail and ability to ensure accuracy across all marketing materials.
• Proficiency with social media platforms, email marketing tools, content management systems, and basic analytics platforms.
• Ability to collaborate effectively across departments and with external partners.
• Ability to travel to local store locations as needed.

Preferred Qualifications

• Retail, off-price retail, or consumer goods marketing experience.
• Familiarity with shopper marketing and point-of-sale strategies.
• Experience with CRM platforms, email marketing systems, social media scheduling tools, Iterable, and Google Analytics.
• Basic graphic design experience and proficiency with Adobe Creative Suite or similar design tools.
• Experience analyzing campaign performance and making recommendations based on results.