Regional Sales Manager

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

Field-Based: Located in Cleveland, Ohio or Pittsburgh, Pennsylvania; role requires presence in assigned market

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $80k-$100k, plus bonus and incentives

Position Overview

As the Regional Sales Manager, you’ll be the driving force behind distributor partnerships and field team leadership across your assigned territory. This is your opportunity to shape retail execution, accelerate sales growth, and scale the CELSIUS® brand through a deep understanding of route-to-market strategies, especially Direct Store Delivery (DSD).

You’ll bring a proven track record in sales management, distributor engagement, and team leadership—paired with a passion for energy beverages and high-performance brands.

• Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility
• Develop and execute regional business plans in alignment with national goals
• Foster distributor accountability through performance metrics, sales targets, and territory reviews
• Deliver strategic presentations to key accounts and regional customers
• Conduct market surveys to assess product performance and competitive landscape
• Collaborate with field marketing to execute events and brand activations
• Resolve escalated customer concerns and maintain high service standards
• Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership
• Oversee new hire onboarding, training, and performance development for team members
• Support innovation launches with targeted forecasting and retail support
• Manage budget planning, program execution, and administrative compliance

Requirements

• Experience: 6+ years in sales and people management within the beverage or consumer packaged goods (CPG) industry
• Education: Bachelor’s degree in Business, Marketing, or related field
• Strong communication and stakeholder engagement skills
• Experience with DSD networks and distributor performance management
• Proficiency with Excel, CRM platforms, and sales analytics tools
• Knowledge of retail execution, merchandising, and market activation strategies
• Willingness to travel extensively across the assigned territory
• Valid U.S. driver’s license; clean driving record required

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.