Brand and Marketing Manager

Job Description

Job Description

Brand and Marketing Manager

Position Overview

As Brand and Marketing Manager at Juvly Aesthetics, you will be responsible for developing and implementing marketing strategies across our clinic locations, with a primary focus on growing our social media presence, creating seasonal marketing campaigns, and supporting current and new location launches. This role requires a creative mindset, strong organizational skills, and the ability to connect beauty/wellness offerings with our target demographic.

Key Responsibilities:

Social Media Management & Grow th

• Develop and own all aspects of our social media strategy across platforms (Instagram, Facebook, TikTok, etc.)
• Create engaging content that showcases our treatments, results, and clinic atmosphere
• Schedule and publish regular posts while maintaining brand consistency
• Monitor engagement, respond to comments/messages, and build community
• Analyze performance metrics and optimize strategy to increase following and engagement
• Collaborate with staff to source before/after content and testimonials (within HIPAA compliance)

Seasonal Marketing Campaigns

• Develop quarterly marketing campaigns aligned with seasons and trends
• Create promotional materials for special offers and seasonal treatments
• Implement email marketing campaigns to existing clients
• Coordinate with clinic providers to ensure consistent execution across locations
• Track campaign performance and provide ROI analysis

New Location Launch Support

• Execute our established playbook for new location marketing
• Develop location-specific content highlighting unique offerings or staff
• Coordinate grand opening events and promotions
• Implement local SEO and digital marketing strategies
• Build relationships with local businesses and influencers for cross-promotion

Additional Responsibilities

• Maintain our website with updated offers, treatments and location information
• Coordinate photography/videography sessions for marketing assets
• Monitor competitor activities and identify market opportunities
• Assist with client retention programs and referral incentives
• Prepare monthly marketing reports on performance metrics

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of marketing experience, preferably in beauty, wellness, or healthcare
• Proven experience in growing social media accounts and engagement
• Strong writing and communication skills
• Proficiency with social media platforms and scheduling tools
• Basic understanding of SEO and digital marketing principles
• Creative eye for aesthetics and design
• Strong organizational and project management skills

Preferred:

• Experience in medical aesthetics, spa, fitness or healthcare industry
• Knowledge of HIPAA compliance related to marketing
• Graphic design skills (Canva, Adobe Creative Suite)
• Experience with CRM systems and email marketing platforms
• Understanding of local marketing strategies
• Photography/videography skills

What We Offer:

• Competitive salary and benefits package
• Opportunity for growth with our expanding company
• Complimentary treatments (subject to policy)
• Collaborative and innovative work environment
• Professional development opportunities

Location & Hours

This position is based at our Columbus, Ohio clinic with travel to other locations as needed. Some evening/weekend availability may be required for events or campaigns.