Area sales manager

Teradyne
Cincinnati, OH

At Universal Robots ( , part of Teradyne Inc., Our vision is to create a world where people work with robots, not like robots. And as the market leader with 75,000+ collaborative robots (cobots) already installed worldwide, we’re well on the way to achieving it. We employ 1000+ people in offices across North America, South America, Europe and Asia and we’re growing all the time. Our team is made up smart, creative people working at the forefront of automation. Together we find innovative solutions to some of the most important manufacturing issues facing businesses today. We dare to do what others find impossible- working with advanced technologies to change in the way businesses operate, So if you’re looking to build your career with a ground-breaking technology company in dynamic environment with career advancement UR is the place for you.

Our Purpose:

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day.

Teradyne Robotics is a global leader in advanced robotics solutions, dedicated to revolutionizing manufacturing processes through innovation in collaborative and mobile robotic technology.

Teradyne Robotics companies, Universal Robots (UR) and Mobile Industrial Robots (MiR), empower businesses of all sizes to enhance operational efficiency by integrating the power of machines with human talent. Our comprehensive range of solutions enables companies to optimize manufacturing processes, leading to improved product quality, and increased productivity, while greatly improving worker safety.

Opportunity Overview:

The Area Sales Manager (ASM) is responsible for maintaining and increasing sales volume with existing and new accounts for UR’s portfolio of collaborative robots and MiR’s Autonomous Mobile Robots (AMRs). Located in Tennessee, the ASM will fully manage a designated sales territory and be responsible for all business transactions and relationships within the region. The ASM will work proactively with appropriate division management, related support departments, and multi-channel partners. This channel partner network will include distributors, integrators, OEMs and other companies that support customers with both mobile robots in the material handling space, and robot arms in factory automation. The ASM will interface with a multitude of stakeholders at partners and customers, including Engineering, Maintenance, IT, Logistics, Management, and C-Suite. This position reports to the Regional Sales Manager , East.

The ideal candidate for this role will have a high-level of intellect with the energy to thrive in a challenging, entrepreneurial, and dynamic environment. As a partner resource, you will have the ability to give in-depth technical product information to partners and customers; educate partners on the growing market; provide competitive intelligence; communicate new solutions from UR and MiR; and motivate partner sales teams. 

+ Responsible for sales goals/quotas in assigned geography.

+ Manage opportunity funnel, forecasting and action plans.

+ Drive KPIs and action plans to achieve annual combined target for both UR and MiR product. Develop countermeasures to correct sales if a revenue gap to target

+ Participate in joint visits with distributor and omni-channel sales reps to end-users, integrators, and OEM partners.

+ Support existing partners through our sales process (i.e. customer visits, teams meeting, emails, PDRs, demos, proposals, pricing negotiations, all as needed). 

+ Canvas, initiate, qualify sales leads and follow through in partnership with Inside Sales Team to ensure a solid sales funnel.

+ Lead regular business reviews with partners to mitigate challenges and drive sales growth.

+ Represent Teradyne Robotics product portfolio at tradeshows and other professional activities.

+ Develop and maintain comprehensive knowledge of competitive products and their activity in the marketplace.

+ Must be capable of overnight travel up to 50%; or as required.

**This is a remote position, and we require candidates living in Ohio

All About You:

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you’re ready to join us in this mission, take a closer look at the minimum criteria for the position.

+ Bachelor’s degree or higher (BSEE of BSME preferred) or relevant experience

+ 4-5+ years of experience in outside sales

+ Must have proven track record of exceeding sales quota.

+ Demonstrable success in advising on/selling technical products. 

+ Experience working with distribution and omni-channel.

+ Previous experience in industrial automation, solution/project sales involving technical products

+ Business acumen that can be applied at different levels of decision makers from senior management to technical support

+ Ability to communicate effectively, both oral and written

+ Knowledge of Microsoft Office 365

+ Background with Salesforce CRM preferred

Benefits:

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here ( to see details.

#LI-RA1

Current openings may involve access to export controlled technology and may be subject to export licensing requirements prior to employment. ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370-3041 or contact them at [email protected] for additional assistance. LitePoint, a Teradyne Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Posted 2025-10-06

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