AVP of Marketing and Communications
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Location: Cincinnati, OH (On-site) Department: Client Development About the Role / Position Summary The AVP of Marketing and Communications is accountable for the firm's brand development through developing and leading an effective marketing plan. Responsibilities include managing FEG's in-house marketing team, handling correspondence with FEG's external agency partner, and leading the implementation of marketing strategies and initiatives, such as segment campaigns, digital marketing, collateral development, PR, presentation coaching, FEG events, and other marketing and communications efforts. What You'll Do / Position Responsibilities Team Management - Communicate regularly and cascade leadership information, especially when relevant and impactful to the team.
- Drive department initiatives through self-goals and employees' goals.
- Support and provide guidance to each employee in their key day-to-day activities.
- Develop and train each employee who reports to you and ensure they clearly understand what is expected of them.
- Identify and be proactive on any employee relations issues by partnering with HR on any challenges you face.
Develop Marketing Plan - Work closely with FEG's Head of Client Development and external agency partner to develop FEG's annual marketing plan that focuses on the acquisition of new clients, enhancement of FEG's brand, and improved client retention.
- Incorporate campaigns specific to key client segments, including Community Foundations, Higher education institutions and Independent Schools, Healthcare organizations, and Private and Charitable organizations.
- Integrate competitor intelligence and dynamic positioning related to how FEG fits within the marketplace.
Implement Marketing Strategy and Initiatives - Proactively lead execution of marketing strategies and initiatives, including segment campaigns, digital marketing, collateral development, PR, presentation coaching, FEG events, and other marketing and communications efforts.
- Understand and align decisions to organizational goals, market dynamics, and financial considerations
- Collaborate with Sales and Pipeline team leaders to holistically achieve departmental goals.
- Track, analyze, and report on marketing plan performance to measure effectiveness and inform data-driven strategy and adjustments.
You'll Enjoy This Job If You... / Skills & Characteristics - Listen and learn while still taking full ownership of individual scope of work.
- Take pride in having and continuing to develop expert financial data domain knowledge.
- Enjoy ensuring clients have excellent customer service.
- Care about data quality and consistency.
- Create & follow processes while thinking through efficiencies.
- Engage collaboratively with clients, investment teams and peers.
- Prioritize effectively and decisively across complex teams and competing priorities.
- Enjoy working in and learning about the financial investment industry.
What We Expect / Qualifications - Bachelor's degree in marketing, finance, and/or business administration.
- 5-10+ years of work experience in marketing and communications for an asset management organization.
- Ability to identify and resolve/escalate complex problems with minimal guidance.
- Experienced in Microsoft Office, Excel, PowerPoint and SharePoint with strong attention to detail, excellent written and verbal communication skills and high work ethic.
- Exemplary knowledge of marketing and communications, and organization and project management skills.
What We Offer / Benefits & Compensation - Competitive compensation and bonus opportunities commensurate with qualifications and performance.
- Employer-paid life/STD/LTD and subsidized Medical, Dental, & Vision plans.
- Wealth Benefits including company contributions into 401(k) and ESOP programs.
- Paid Time Off (Holidays, PTO, Parental Leave) and flexible/hybrid working.
- Employee-led culture committees dedicated to enabling a happy and healthy company culture.
Why FEG? / About the Company FEG is an independently owned advisory firm that provides investment consulting, outsourced chief investment officer (OCIO), and research services to predominantly institutional clients1, such as university endowments, private and public foundations, religious organizations, healthcare institutions, corporate retirement plans, and select family offices.
Founded in 1988, FEG has served communities, both directly and by helping our clients fulfill their missions, for over 35 years. FEG employs 135+ professionals across offices in Cincinnati, Ohio, Dallas, Texas, and Indianapolis, Indiana, with approximately $91.4 billion2 in client assets under advisement. LIMITATIONS AND DISCLAIMER The above is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
This in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis.
1 Institutional clients include Charitable organizations, Community Foundations, Corporate, Healthcare, Higher Education, Independent Schools, Insurance, Native American Tribes, Private Foundations, Public Funds, Religious organizations, and Taft Hartley. Nonprofit clients include Charitable organizations, Community Foundations, Healthcare (nonprofit), Higher Education, Independent Schools, Private Foundations, and Religious Organizations.
2As of December 31,2024, Assets under Advisement (AUA) include discretionary and non-discretionary assets of FEG and its affiliated entities. These assets are typically non-discretionary. Some asset values may not be readily available at the most recent quarter-end; therefore, the previous quarter's values were used and may be higher or lower depending on current market conditions. Of the $91.4bn in AUA, FEG's total assets under management (AUM) of $16.6bn includes discretionary of ($14.3bn) and non-discretionary AUM ($2.3bn).
FEG Investment Advisors is an Equal Opportunity Employer. FEG Investment Advisors does not discriminate in its employment decisions based on race, religion, color, national origin, sex (including pregnancy, gender identity and sexual orientation), age (40 or older), disability, veteran or military status, genetic information, or any other basis that would violate any applicable federal, state, or local law.
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