Marketing Strategy Lead-Vice President-Aquisition Marketing

Job Description

The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers.  

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will serve as the business owner of Consumer Banking account opening performance—owning end-to-end visibility into results, trends, and drivers, and influencing cross-functional teams to improve outcomes. You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels, offers, segmentation, targeting, creative, and operating cadence to deliver ambitious Consumer Banking growth targets.

Job Responsibilities

• Own Account Opening Performance Leadership:
• Own a holistic view of Consumer Banking account opening performance, including tracking, analysis, and narrative on trends, drivers, and key risks/opportunities.
• Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders.
• Partner with teams responsible for account growth (e.g., Acquisition, Shopping, Risk and related stakeholders) to help drive cross-functional initiatives that remove friction from the account opening journey and improve both volume and quality of accounts opened.
• Strategic Planning & Growth Transformation:
• Lead creation of a multi-year strategic plan to deliver on overall business growth goals by establishing stretch targets and success metrics.
• Organize and lead cross-functional working teams to define problem/opportunity statements, diagnose root causes, and build a quarterly roadmap for a multi-year horizon.
• Provide ongoing executive updates and act as a strategic advisor as the approach scales and is adopted across broader leadership organizations.

Required qualifications, capabilities and skills 

• 5+ years of relevant experience in strategy, product, marketing, growth, analytics, or general management, ideally within financial services, consumer fintech, or a highly regulated consumer business.
• Demonstrated ability to influence and lead cross-functional initiatives without direct authority.
• Strong analytical orientation: ability to diagnose drivers of funnel performance, customer behavior, and channel effectiveness, and convert insights into actions.
• Exceptional executive communication skills, including ability to craft concise performance narratives, present tradeoffs, and drive decisions.
• Strong strategic planning capability—experience building multi-year strategies, translating vision into an execution roadmap, and driving measurable outcomes.
• Has deep performance marketing experience in traditional direct response and digital marketing channels
• Is experienced manager of marketing budgets, forecasts, and expected returns
• Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines

Preferred qualifications, capabilities and skills:

• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data-driven and analytical, while also being a creative problem-solver
• Is focused on how marketing drives quantifiable business results
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.