General Sales Manager

Red Bull
Cleveland, OH

The General Sales Manager is accountable for the overall day-to-day operations and performance of a multi-site profit center across the Northern Ohio geography, achieved through effective leadership of their leaders and direct reports. As a cultural champion, they set the tone for the profit center by reinforcing the behaviors, standards, and ways of working that deliver strong business outcomes and align with Red Bull’s expectations and norms. In addition, they are responsible for advancing world-class retail execution, establishing best-in-class sales and operational processes and systems, and building a winning team that exemplifies RBDC standards and culture.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and sales and distribution targets are flawlessly executed to standard

    Lead with empathy, clarity, and accountability, creating an environment where team members feel valued, supported, and empowered to perform

    Establish clear expectations, provide timely and candid feedback, and recognize behaviors and results that reflect Red Bull standards

    Build a platform on which high-potential candidates can develop and prepare for future roles of additional responsibility.

    Manage operating processes and expenses to deliver targeted profitability

  • Collaborate with members of the RBNA Sales and DP teams to develop and execute programs

    Serve as a cultural champion who models Red Bull values and reinforces the behaviors and ways of working expected across the profit center

    Build a diverse team that reflects the marketplace; lives to Red Bull’s values and inspires team through effective leadership

    Act as a major contributor and leader among the peer group, sharing best practices and promoting collaboration across the organization

    Inspire the team through an engaging leadership presence, meaningful recognition, and a clear connection between individual contributions and business priorities

  • Develop and continually evaluate profit center distribution plans, routes, new item distribution, and volume and sales forecasts

    Evaluate total market conditions, competitive threats, and changing local dynamics that may impact volume, share, profit, and other business metrics

    Develop KPI priorities, strategies, and goals for the profit center by coordinating with cross-functional departments to ensure attainment of volume plan and profit objectives

    Translate business priorities into clear expectations and ensure leaders understand both the required results and the behaviors expected in achieving them

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives
  • Key account management experience on a district, regional and national level
  • A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships
  • Strong leadership skills to provide mentoring, training or corrective feedback
  • Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group
  • Strong computer skills in Microsoft Word, Power Point, and Excel
  • Demonstrated analytical and organizational skills
  • Previous P&L experience and an understanding of computer ordering systems and other IT systems
  • English; additional languages an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible
Posted 2026-08-12

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