Director-Marketing

United Consumer Financial Services Compa

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department, with a primary focus on digital marketing and B2B communication in the fintech sector. This role is responsible for strengthening brand presence, accelerating customer acquisition, and enhancing engagement across enterprise-level audiences. Leveraging platforms like HubSpot, the Director will develop and implement data-driven marketing strategies, oversee integrated campaigns, and ensure alignment with sales objectives and market opportunities. Key responsibilities include crafting targeted messaging for decision-makers, conducting competitive and demand analyses, and driving marketing performance to support business growth and client retention.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Strategic Planning & Execution:
  • Develop and implement comprehensive B2B marketing strategies that align with overall company goals, focusing on lead generation, brand awareness, and customer retention within the fintech space.
• Digital Marketing Leadership:
  • Oversee and optimize digital marketing efforts, including SEO, SEM, content marketing, social media, email campaigns, and paid media to maximize lead generation and conversion across business channels.
• Marketing Automation:
  • Leverage platforms like HubSpot to streamline marketing workflows, nurture leads, and enhance CRM integration, ensuring efficient communication and follow-up processes for enterprise clients.
• Campaign Management:
  • Plan, execute, and analyze integrated marketing campaigns across various channels (web, email, events, etc.) aimed at driving awareness, engagement, and business growth in the fintech sector.
• B2B Communication & Content Strategy:
  • Develop targeted content and messaging that resonates with key decision-makers at financial institutions, enterprise clients, and industry stakeholders to establish thought leadership and drive engagement.
• Market & Competitor Analysis:
  • Conduct ongoing research and analysis of market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities for growth and differentiation.
• Collaboration & Alignment:
  • Partner closely with sales, product, and customer success teams to ensure seamless coordination of marketing initiatives, sales enablement, and alignment with product offerings and market positioning.
• Brand Management & Messaging:
  • Ensure consistent and clear brand messaging across all touchpoints, maintaining the company’s reputation as a trusted leader in the fintech space.
• Performance Metrics & Reporting:
  • Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimize strategies based on data, and report regularly to senior leadership on marketing performance.

SKILLS & ABILITIES

• Experience with B2B SaaS or financial services marketing.
• Familiarity with compliance and regulatory considerations in fintech.
• Knowledge of UX/UI principles and conversion rate optimization.
• Leadership skills to manage teams and motivate performance
• Strategic thinking to align campaigns with organizational objectives
• Communication skills to connect across departments and up to the board
• Analytical skills to measure success using tools and reports
• Project management skills to move plans from start to finish on time

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 7+ years of experience in marketing, with at least 3 years in a leadership role within fintech or a related industry.
• Proven success in digital marketing and brand strategy.
• Deep experience with HubSpot, including automation workflows, CRM, reporting, and integrations.
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, data-driven, and collaborative environment.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.