Senior Brand Manager

Senior Brand Manager

Adhesive TechnologiesMarketingUnited States, Westlake, OH, OHFull TimeRegular

About this Position

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• The Senior Brand Marketing Manager will be responsible for developing and building the brand equity as a means of achieving long-term profitable growth.

• The role will be dedicated to enhancing brand presence in the market to align to our brand charters and better relate to end-user needs.

• This leader will be a self-motivator, have entrepreneurial spirit, be creative and get a strong sense of ownership.

• The Marketing Manager will be balanced with capabilities to perform his/her functions in an expedient manner with accuracy and a passion to win.

• Have a deep understanding of our brand charters and be stewards of the brands.

• Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies.

• Participate & steer cross functional team in executing all marketing tactics across the plan.

• Work with Brand Directors to develop communication campaigns for each brand and work closely with agencies to execute.

• Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe.

• Steer the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc...

• Build brand presence on shelf by owning the packaging concept development and execution.

• Create consistency in the brands by defining brand and packaging guidelines.

• Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner.

• Track, measure and report progress on key strategic initiatives outlined by the business.

What makes you a good fit

• College Degree - BS/BA business management with strong marketing emphasis. MBA preferred

• Experience - 5+ years marketing experience

• High Proficiency with PC applications: Excel, PowerPoint

• Proven track record of brand management or product manage with sales growth and profitable results.

• Entrepreneurial drive to take a business into new, uncharted territory.

• Motivation to get the job done to exceed performance standards.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1

• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $100,000.00- $130,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26091001

Job Locations: United States, OH, Westlake, OH

Contact information for application-related questions: [email protected]

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