Senior Director, B2B Marketing Strategy

Mod Op is seeking a consultative, tech-savvy Sr. Director of B2B Marketing Strategy to lead enterprise-level B2B marketing engagements. As a senior individual contributor and strategic leader to our account teams, you’ll help clients solve complex marketing challenges and accelerate outcomes through full-funnel, cross-channel strategies grounded in data, audience insights, and emerging technology.

This highly collaborative role is critical to our success, both in delivering measurable results for clients and shaping Mod Op’s strategic roadmap through the voice of our B2B portfolio.

Essential Functions

Lead as a principal strategist on key B2B enterprise accounts, to direct client strategy with support and partnership of Mod Op cross-functional teams

• Translate client business goals into measurable marketing strategies that span demand generation, customer acquisition, and retention.
• Collaborate closely with account, media, analytics, and creative teams to scope, pitch, and evolve strategies with strategic rationale and clear articulation of value.
• Develop client roadmaps, business cases, and realization frameworks

Uncover, shape, and drive progress when a clear path is not yet defined

• Consider, distill, and prescribe the best solution, vs. only responding with what a client may have directly asked for. 

• Provide a third-party perspective and healthy, consultative challenge to client strategies and results, to ensure alignment to client business goals
• Anticipate the client's needs and translate into what Mod Op can deliver (“connect-the-dots” across service offerings that will help our clients win and help us scale our business successfully)

Leverage your expertise in enterprise B2B marketing and business dynamics, including long sales cycles, multi-stakeholder decision-making, and account-based marketing

• Guide clients in applying audience-first personalization principles to customer engagement strategies.
• Map the buyer journey to identify gaps, overlaps, or friction points
• Use first-party data and behavioral signals to refine targeting, prioritize outreach, and personalize messaging across channels to accounts/personas
• Emphasize solutions and ROI to drive long-term, trust-based loyalty

Tell compelling stories and drive progress with clear vision Set the vision, strategy, and positioning that will permeate client leadership discussions and drive adoption of Mod Op’s recommendations 

• Facilitate strategic planning workshops and executive-level conversations with clarity and influence, rolling up all recommendations and outcomes to client business goals.
• Display outstanding business acumen and effectively communicate complex subject matter to both marketing and non-marketing stakeholders, as well as technical and non-technical stakeholders

Evaluate performance to optimize impact 

• Analyze cross- channel marketing programs to provide recommendations that ultimately help clients improve outcomes
• Develop strategic insights with competitive research, benchmarking, and general analysis and audit techniques
• Document and share observations from prospects and clients to influence future solution development
• Create client-specific and use-case-specific stories
• Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc.

Partner to support Mod Op’s growth 

• Document and share observations from prospects and clients to influence future solution development 

• Create client-specific and use-case-specific stories
• Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc.

Requirements

Bachelor’s degree in a relevant discipline 

8+ years of experience in digital marketing strategy, consulting, and/or or data-driven advertising, with a strong emphasis on B2B enterprise clients.

• P roven track record translating complex challenges into marketing strategies that drive business impact and revenue growth through complex consideration cycles
• Ability to consult on marketing strategy, maturity, technology, customer journey, and multi-touch attribution
• Successful leadership of cross-channel strategy and client stakeholder collaboration, including brainstorming, distillation of ideas, joint business plans, roadmaps, business cases, and realization/ROI strategies
• A solid and demonstrable understanding of digital marketing, advertising, and the AdTech/MarTech space is required - including activation, measurement, and personalization methods and tools

Strong communication and storytelling skills

• Ability to influence both technical and non-technical stakeholders 

• Experience presenting to C-suite level and gaining buy-in is a necessity. 

Strong Internal Collaboration & Client-First Mindset

• Trusted, proactive partnership with internal teams: working closely with account, media, analytics, creative, and technical leads to position cohesive, high-impact strategies 

• Applying a collaborative, solutions-oriented approach to every engagement, helping elevate the thinking and contributions of those around you
• Embodying a client-first mindset , ensuring all recommendations are grounded in client goals, challenges, and measurable business impact (not just deliverables)
• Contributing to a culture of knowledge-sharing, transparency, and mutual accountability

Organized and adaptable

• Able to manage multiple strategic priorities with precision and poise. 

• Well organized and high attention to detail
• Extremely curious and actively seeks to test, learn and iterate

This role requires regular in-person/onsite time with clients, mostly within Northeast Ohio, for client leadership meetings and strategic workshops. Most meetings do not require overnight stays and occur during normal business hours. 

Benefits

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/in-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices

When asked what they love about working at Mod Op, we hear:

• “I feel I can be myself at work and it’s fun!” -MV
• “The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC
• “We actually create videogames!” -AC
• “We have an all-star team, and it’s like playing in the pro-bowl every day!” -MW
• “Opportunities to always learn from and work with the best and the brightest.” HW
• “Mentors and opportunities for growth.” -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.