Advanced Specialist, Strategic Partnerships Marketing

Job title:

Advanced Specialist, Strategic Partnerships Marketing

Description: A senior strategic marketer shaping U.S. partnership messaging, ABM strategy, and cross‑functional go‑to‑market alignment for higher‑education and public‑sector audiences. Typically aligned in the market to roles such as Strategic Marketing Manager, Senior Marketing Manager (B2B/Enterprise), Partner Marketing Manager or ABM Manager.

Location: US Remote, with occasional travel

The Role

We’re looking for an experienced Marketing Manager to serve as a individual contributor supporting Pearson’s most critical higher education, institutional, and public-sector partnership efforts.

This role is designed for a marketer who brings deep expertise, sound judgment, and the ability to operate independently on complex initiatives. You’ll help shift conversations in the U.S. market from product-level engagement to institution-wide and system-level partnerships, contributing strategic insight, messaging, and campaign guidance that supports long-term growth.

You will serve as a key U.S. strategic marketing expert who co-creates ABM programs for institutional leaders with Global counterparts, using U.S. market insight to shape strategy while also scaling reusable frameworks and learnings globally. You’ll drive alignment and execution through collaboration with Sales, Product and the global marketing teams.

Key Responsibilities

• Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
• Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
• Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities.
• Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
• Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
• Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
• Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
• Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
• Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing

What We’re Looking For

• A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
• Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
• Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
• Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
• Comfortable balancing strategic thinking with hands-on execution
• Passion for education and the role partnerships play in driving systemic impact

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $ 90 ,000 - $1 10 ,000 per annum.

Applications will be accepted through Friday 1

0_ th February. This window may be extended depending on business needs._

This position is eligible to participate in an annual incentive program, and information on benefits offered is here _._

Who We Are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Job: Marketing

Job Family: GO TO MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 22475

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