Manager, Strategic Growth - Ophthalmology

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JOB TITLE: Manager, Strategic Growth- Ophthalmology DEPARTMENT: Sales LOCATION: Remote REPORTS TO: Director of Sales Operations

POSITION PURPOSE: The Manager, Strategic Growth Ophthalmology will be responsible for expanding DigitalOptometrics reach into the ophthalmology sector, identifying and securing partnerships with ophthalmologists and ophthalmology practices. This role is essential in introducing and integrating DigitalOptometrics remote eye exam technology into ophthalmology services and private equity ophthalmology groups.

The ideal candidate will have a strong background in business development, sales, or healthcare partnerships, with a deep understanding of ophthalmology practice operations.

JOB DUTIES AND RESPONSIBILITIES:

• Identifies and establishes relationships with ophthalmologists, ophthalmology practices, and specialty eye care providers to introduce DigitalOptometrics' services.
• Develops a strategic roadmap for integrating DigitalOptometrics' remote eye exam technology into ophthalmology services.
• Educates potential partners on the value of tele-optometry and AI-driven diagnostic support in ophthalmology.
• Conducts market research to assess the needs, pain points, and opportunities for ophthalmologists in adopting remote eye care solutions.
• Builds and maintains a pipeline of prospective ophthalmology partners using HubSpot CRM.
• Guides lead through the sales funnel, ensuring timely follow-ups and progress tracking.
• Develops customized business proposals, ROI models, and implementation plans for prospective partners.
• Attends ophthalmology conferences, trade shows, and industry events to generate leads and represent DigitalOptometrics.
• Networks with key stakeholders, industry influencers, and decision-makers to drive adoption of DigitalOptometrics' technology.
• Presents at industry panels or webinars to establish thought leadership in ophthalmic telehealth solutions.
• Delivers compelling presentations and product demonstrations to ophthalmologists and key stakeholders.
• Organizes remote or in-person meetings with clinical and administrative teams to address questions and highlight DigitalOptometrics' impact on ophthalmology practices.
• Leads potential partners through the evaluation, proposal, and contract negotiation process.
• Works closely with internal teams to ensure smooth onboarding and implementation of DigitalOptometrics services.
• Maintains detailed records of client interactions, partnership progress, and deal status in HubSpot.
• Provides regular reports on market expansion efforts, partnership success, and key industry trends.
• Documents feedback from potential partners to refine DigitalOptometrics' value proposition and market strategy.
• Performs additional responsibilities as assigned, as this list does not reflect all duties and responsibilities of the Manager, Strategic Growth - Ophthalmology.

QUALIFICATIONS: Competencies:

• Strong business development and sales acumen, particularly within healthcare or medical technology.
• Ability to engage and influence ophthalmologists, administrators, and key decision-makers.
• Deep understanding of ophthalmology practice operations, reimbursement models, and telehealth trends.
• Excellent presentation, negotiation, and relationship-building skills.
• Ability to build and nurture long-term partnerships with ophthalmologists, executives, and healthcare administrators.
• Can think strategically and offer creative solutions for integrating remote optometry into ophthalmology practices.
• Ability to manage objections, adjust sales approaches, and pivot strategies as DigitalOptometrics enters this new market.
• Proficiency in CRM tools (HubSpot preferred) and sales pipeline management.
• Ability to work independently while collaborating across teams to drive strategic growth.
• Confident in delivering compelling sales pitches, product demos, and ROI discussions to key stakeholders.
• Ability to manage multiple tasks and meet deadlines.
• Possess a strong commitment to a team environment while working well with others which includes treating doctors, clients, employees, and anyone else necessary with respect and dignity.

Skills:

• Comfortable using video conferencing platforms such as Zoom, Microsoft Teams and Google Meet for virtual collaboration.
• Experience in sales, business development, or strategic partnerships, ideally within ophthalmology or healthcare technology.
• Proven ability to sell solutions to medical professionals and healthcare organizations.
• Ability to identify and approach potential ophthalmology partners through research, networking, and outreach.
• Understanding of ophthalmology practice operations, telehealth models, and vision care solutions.
• Skilled at overcoming objections, structuring deals, and finalizing contracts with ophthalmologists and practice administrators.
• Strong presentation and public speaking abilities.
• Familiarity with ophthalmology services, diagnostic equipment, and telemedicine integration.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).

Education:

• Bachelor's degree in business, Healthcare Administration, Sales, Marketing, or a related field preferred.
• Equivalent work experience in ophthalmology sales or business development may be considered.

Experience:

• 5+ years of experience in sales, business development, or strategic partnerships, preferably in healthcare, medical devices, or ophthalmology.
• Proven track record of identifying, pursuing, and closing B2B healthcare partnerships.
• Experience working with ophthalmology, optometry, telehealth, or medical technology solutions is highly preferred.
• Familiarity with healthcare reimbursement models, vision care services, and clinical workflows in ophthalmology practices.
• Previous experience introducing new products, services, or solutions into the medical market is a strong plus.
• Demonstrated experience in conference networking, lead generation, and relationship-building with healthcare professionals.
• Hands-on experience with CRM software (HubSpot preferred) and sales pipeline management.
• Prior experience working with ophthalmologists, eye care networks, or specialty healthcare providers is a plus.
• Previous conference representation and industry networking experience.

WORK ENVIRONMENT:

• Works primarily in a climate-controlled environment with minimal safety/health hazard potential.
• Access to a fast and reliable hardwired internet connection with a minimum of 10 Mbps upload and 10 Mbps download speeds.
• A quiet, professional work area free of distractions.
• Ability to travel as needed for business development efforts.

PHYSICAL DEMANDS:

• Must be able to be punctual and attend work on a regular and consistent basis.
• This is a salaried position; however, additional hours may be required to meet business needs.
• Must be able to concentrate with various interruptions, weather conditions, and noise levels.
• Ability to communicate effectively (speak and hear) and perform tasks requiring use of hands and fingers.
• Ability to remain seated for extended periods, up to 8+ hours a day, with standard breaks provided in accordance with company policy and applicable state regulations.
• Ability to travel as needed for business development efforts.

The physical demands described above are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

DigitalOptometrics is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a workplace free of discrimination and harassment.