Lead Product Manager - Journey Orchestration

Humana
Columbus, OH

Become a part of our caring community and help us put health first

Humana is building a smarter, more connected member experience-and journey orchestration is at the heart of that transformation. As Lead Product Manager - Journey Orchestration, you'll own the roadmap for omnichannel journey capabilities and serve as an embedded expert within agile pods to accelerate campaign delivery and ensure feasibility.

This role blends strategic ownership with hands-on execution, enabling personalized, timely, and compliant communications across digital and offline channels. You'll partner closely with data science, engineering, and marketing teams to integrate personalization engines, orchestration platforms, and AI/ML models into scalable member journeys.

Role Responsibilities

Capability Ownership & Roadmap Development

  • Own the strategy, roadmap, and execution for journey orchestration capabilities across marketing and member communications

  • Translate business needs into scalable, future-ready solutions that support personalization, real-time decisioning, and multi-channel coordination

  • Guide platform architecture decisions and capability development in partnership with IT, enterprise architecture, and analytics teams

  • Drive platform governance, including audience management, rules configuration, and compliance alignment

Embedded Pod Support & Cross-Capability Coordination

  • Act as embedded support in agile pods, advising on journey feasibility, platform capabilities, and campaign execution

  • Partner with channel capability owners (email, print, telephonic) and personalization teams to ensure seamless messaging across touchpoints

  • Develop documentation, training materials, and change management plans to support adoption and scalability

AI Enablement & Optimization

  • Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for journey optimization, segmentation, and content selection

  • Monitor performance metrics and member engagement data to inform optimization strategies and experimentation efforts

  • Stay ahead of emerging trends in GenAI, predictive analytics, and intelligent automation

  • Deliver orchestrated member journeys that improve engagement, satisfaction, and health outcomes.

  • Enable marketing teams to activate data and insights through scalable orchestration tools.

  • Improve operational efficiency by automating and coordinating communications across channels.

  • Foster innovation in marketing operations by aligning technology capabilities with enterprise goals.

Use your skills to make an impact

Required Qualifications

  • Bachelor's Degree in Marketing, Information Systems, Business, or a related field or relevant work experience

  • 6+ years of experience in product management, marketing technology, or customer experience platforms

  • Strong understanding of journey orchestration tools, personalization engines, and audience segmentation

  • Proven experience with Adobe Journey Optimizer and ability to explain business value additive features from technical lens back to marketing/business terms

  • Proven ability to lead cross-functional teams, manage complex product roadmaps and lead enablement sessions on AJO

  • Experience working in agile environments, ideally within a dual-hat or embedded pod model

  • Familiarity with the core concepts of Jira Align

  • Familiarity with marketing compliance standards (e.g., HIPAA, TCPA, CAN-SPAM)

Preferred Qualifications

  • Experience integrating personalization engines or NBA decisioning platforms (e.g., Adobe Real-Time CDP, in-house NBA)

  • Familiarity with consent and preference management frameworks

  • Familiarity with real-time decisioning, data integration, and marketing automation

  • Experience in healthcare, insurance, or other regulated industries

  • Certification in Product Management or Marketing Technology or Adobe certifications

  • Exposure to scaled agile frameworks (e.g., SAFe, LeSS)

  • Background in experimentation, A/B testing, or journey performance analytics

  • Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems

Additional Information

Virtual Pre-Screen

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert: Humana values personal identity protection. Please note that we will ask applicants selected for leader review to provide their social security number if we do not already have it on file. When required, Humana will send an email from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Work-At-Home Requirements

At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Any Humana associate who speaks with a member in a language other than English must take a language proficiency assessment, provided by an outside vendor, to ensure competency. Applicants will be required to take the Interagency Language Rating (ILR) test as provided by the Federal Government.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-21-2026

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Posted 2026-04-15

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