Senior Copywriter
- Create performance-driven copy for a wide range of deliverables, including advertisements, email campaigns, direct mail, websites, video scripts, social media, and more.
- Combine brand fidelity with positioning and business objectives to create marketing copy that educates and drives action.
- Collaborate with the Copy Lead, editors, designers, cross-functional project leads, and SMEs to execute omnichannel campaigns.
- Translate product differentiation and market strategy into impactful copy.
- Adapt style and voice to unique audiences, reflecting a deep understanding of each audience’s needs.
- Analyze copy performance and optimize based on results.
- Support the Copy Lead in planning for future marketing initiative copy needs.
- 5+ years of copywriting, content writing, or UX writing experience; digital experience is required.
- Excellent written and verbal communication and presentation skills.
- Ability to synthesize research, ideas, and input from multiple stakeholders into compelling copy.
- Proven ability to adapt messaging and tone for specific channels, objectives, and audiences.
- Strong collaboration skills with experience working cross-functionally.
- Track record of taking initiative and proactively solving problems.
- Excellent editing and proofreading capabilities.
- Ability to manage multiple projects simultaneously in a highly responsive environment.
- Basic experience collaborating in Figma.
- Undergraduate degree in English, creative writing, marketing, journalism, communications, or a related field.
- Experience writing about insurance or reinsurance preferred.
- Advanced knowledge of email best practices.
- Experience with A/B testing.
- A solid knowledge of UX copywriting best practices.
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