Associate Paid Search Manager
- North Olmsted / Cleveland, OH
- Maumee / Toledo, OH
- Deerfield / Chicago, IL
- Oak Creek / Milwaukee, IL
- Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Bing Ads, with the potential to expand across other channels and tactics
- Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
- Set measurable goals that demonstrate expectations and ongoing improvement.
- Recommend best practices, identify expansion opportunities, and present to leadership
- Prepare monthly and quarterly media performance reports to analyze category trends, measure media, and perform competitive benchmarking.
- Pace budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
- Collaborate with internal media team to identify key learnings and opportunities; work together to develop full funnel campaigns to support product launches
- Interact with multiple internal business units to align on product direction.
- Assist the Retail Media Manager with overall strategies, budget, and campaign management.
- Continuously optimize campaigns and implement new keywords, ad copy, bid strategies, etc. to keep accounts updated and test and learn
- Meet with vendor partners regularly to identify areas for media improvements and stay up to date on latest best practices.
- Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
- Minimum 3-5years experience in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms. Related analytics experience as well as desire and willingness to learn the above may substitute.
- Interest in managing paid search; hands-on experience building, launching, setting-up accounts across multiple search engines including Google Ads, Google Display Network, Google Analytics, and Bing.
- Strong attention to detail and communication skills, ability to take initiative and fully own projects
- Strong Excel and Data Analysis skills required.
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