Marketing Campaign Manager

Build Your Future Here:

Thinking of changing jobs or starting your career at a growing company with an award-winning culture? Well, you are in the right place. Join us on our journey to being the Best Community Bank in America. Our motto is Working Together. Building Success. and by joining Peoples Bank, we will work together to help you achieve your career goals, just like we help thousands of clients reach their financial goals.

Peoples Bank is one of the largest 150 banks in the United States with 130 full-service bank branches in Ohio, West Virginia, Kentucky, Virginia, Washington D.C. and Maryland. We also have Specialty Finance offices in Minnesota, Missouri and Vermont. Peoples Bank prides itself as a community bank and dedicates its resources to improving our communities. The Peoples Bank Foundation has donated over $8 million to local organizations since its inception in 2003.

We are proud to share national accolades that celebrate our company culture and recognize us as a great place to bank and work:

• American Banker Best Banks to Work For in 2021, 2022, 2023, 2024 and 2025
• Top Workplaces USA national award in 2022, 2023, 2024 and 2025
• Newsweek's America's Best Banks 2023 and 2024
• Newsweek’s America's Greatest Workplaces 2024 and 2025
• Forbes America’s Best Banks 2024 and 2025
• Forbes Best-in-State Banks 2020, 2021 and 2025
• TIME’s America’s Growth Leaders 2026 award winner

At Peoples Bank, we know that there is more to life than work. But we also understand that the quality of the work environment and employee benefits can greatly impact an associate's life. That's why we seek to create a great benefits package for our associates including: 401(k) retirement plan with an employer match, employee stock purchase plan, various education assistance programs such as student loan and tuition paydown/reimbursement, paid vacation, and holidays, and much more. For full details of our benefits offerings, please visit: peoplesbancorp.com/about-us/find-a-career/

Job Purpose

The position is responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. This includes overseeing campaign calendar, managing campaign strategy, A/B testing, gathering requirements, submitting requests for creative assets, ensuring required compliance approvals on creatives and strategy are completed, and reviewing (or requesting) data analysis on previous campaigns.

Job Duties

• Lead Marketing Cloud requirements gathering for campaigns and projects
• Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations. Channels include but are not limited to emails, landing pages, blogs, direct mail.
• Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals.
• Manage campaign strategy, assets, campaign request forms (CRFs) and approvals.
• Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results.
• Analyze the success of past campaigns and use data to make recommendations for optimization.
• Ensure campaigns comply with best practices and also maintain brand identity and standards.
• Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters.
• Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
• Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists.
• Notifies stakeholders when campaigns are postponed, cancelled, and deployed.
• Will perform special projects as assigned.

Education, Experience and Job Skills

• Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required.
• 2 years of retail or bank marketing experience.
• Must be energetic, enthusiastic team player
• Creative mind
• Strong marketing background and able to combine creativity with analytically based decision making.
• Effective organizational skills and ability to work on multiple campaigns simultaneously
• Strong ability to multi-task and prioritize time sensitive issues.
• Excellent oral and written communication skills and ability to simplify complex situations
• Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment essential.
• Leadership experience with desire to continue to grow.
• Strong knowledge of Microsoft Word and Excel and not afraid to perform data analysis
• The ability to work with a broad range of internal and external business partners in a collaborative environment is essential.
• Expectation to receive SalesForce certifications of MC Email Specialist, preference to receive certifications for MC Administrator and MC Developer
• Travel required.

Basic Qualifications:

• Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required.
• 2 years of retail or bank marketing experience.
• Travel required.

Equal Opportunity Employer M/F/Disabled/Vet;

If you are unable to complete this application due to a disability, contact [email protected] to ask for an accommodation, alternative application process or other inquires.