Marketing Specialist

RANSOM & RANDOLPH
TITLE: Marketing Specialist | EXEMPT
DEPARTMENT: Marketing -455

REPORTS TO: Director of Marketing

ESSENTIAL JOB FUNCTIONS:

The Marketing Specialist is responsible for executing digital marketing strategies, developing and coordinating marketing collateral, and planning and managing tradeshows. All efforts are aligned with the overall marketing strategy set by executive leadership. This role plays a critical part in ensuring that all marketing initiatives are cohesive, strategically focused, and effectively support R&R’s broader business objectives.

• Administer the company’s external website and webstore, managing content updates, optimizations, and enhancements in alignment with broader marketing objectives. Ensure functionality, visual consistency, and SEO best practices.
• Lead the development and execution of a strategic social media content calendar, ensuring a consistent, brand-aligned presence across platforms like Facebook, LinkedIn, YouTube and any future social channels. Regularly analyze and adjust strategies based on performance metrics to enhance engagement and reach.
• Design and execute email marketing campaigns, ensuring audience segmentation, brand alignment, and measurable results. Continuously optimize campaigns using performance data and marketing automation tools.
• Create and collaborate on the development of digital marketing materials, including blog posts, videos, presentations, and infographics, ensuring all content aligns with R&R’s brand and marketing objectives.
• Monitor, analyze, and report on key digital marketing metrics such as website traffic, social media engagement, conversion rates, and email performance. Provide regular performance reports to the Director of Marketing with actionable insights and recommendations for improvements.
• Monitor competitor activities across digital channels (social media, websites, and email campaigns) to identify trends, opportunities, and areas where R&R can improve or differentiate. Provide insights and recommendations based on competitor analysis.
• Perform ongoing SEO work including keyword research, on-page optimization, backlink building, and regular audits to improve search engine rankings, organic traffic, and overall online visibility.

Marketing Collateral Development & Coordination:

• Develop marketing materials, including brochures, sell sheets, digital assets, and advertisements, ensuring alignment with R&R’s brand standards and overall marketing strategy.
• Manage the production of marketing collateral, including print and digital materials.

Tradeshow Planning & Execution:

• Manage all aspects of tradeshow planning, including logistics, booth design, coordination of marketing materials, and execution of pre- and post-event follow-up. Ensure each tradeshow effort is aligned with the company's strategic goals, delivering a consistent and impactful brand experience.
• Develop tradeshow-specific collateral, such as banners and promotional items.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Advertising, Business Administration or related field is required. Must be skilled/ certified in Adobe InDesign, Illustrator and Photoshop, and website building/maintenance. Proven relevant experience of two or more years in the same field is required. Excellent communications skills, both verbal and written. Ability to manage multiple deadlines with a high level of accuracy. Positive attitude with a high level of accountability, personal drive, ambition, integrity. Understands how own work contributes to the larger processes and strategies within the Marketing department.

PHYSICAL DEMANDS:

• An individual’s daily routine will consist mostly of technical, administrative work with occasional exposure to the manufacturing environment, which may have some abnormal variations in temperature, unavoidable fumes, noise, and atmospheric conditions. Appropriate Personal Protective Equipment, including a respirator, must be worn in designated areas.
• Individuals must possess the ability to perform light physical activity, which includes infrequent handling of materials up to 30 pounds, standing, walking, sitting, manual dexterity, repetitive hand, and finger motion.
• The physical demands described are representative of those an individual must possess to successfully perform the duties of this job. Reasonable accommodation will be made for individuals with disabilities to enable them to perform the essential functions for this position, unless doing so would pose an undue hardship.

PMC Global, Inc. is a privately-held management company and resource partner with corporate offices in three states and more than 20 subsidiaries in 10 U.S. states and 17 countries. From its roots in the early stages of the plastics polymer modification industry a half century ago, PMC has branched out through start-ups and strategic acquisitions to dominate select markets in plastics/chemicals, manufacturing, food service, packaging and finance. PMC and its subsidiaries employ more than 3,500 worldwide.