Director of Sales

Director of Sales

Full Time

Lutheran Social Services of Central Ohio is currently seeking a Director of Sales for Kensington Place in Columbus, Ohio. Kensington Place offers beautiful, comfortable and secure Senior Living options including Independent Living, Assisted Living and Memory Care.

The ideal candidate will share Our Mission : Creating a better world by serving people in need.

What will I do as a Director of Sales with Lutheran Social Services?

• Responsible for managing and implementing all aspects of the sales process for Kensington Place to achieve community occupancy and sales goals.
• Responsible for developing and fostering relationships with potential family members and decision makers, as well as referral sources.
• Coordinates all aspects of the move-in process
• Leads community sales activities by effectively moving prospects through the sales process to close.
• Analyzes occupancy trends, market/competitor research and trends, data, and length of sales cycle to determine the necessary sales activities to achieve occupancy goals.
• Develops and maintains relationships with potential and existing referral sources and community members.
• Manages all facets of the sales process for Kensington Place, including but not limited to:
  • Conducting personalized meetings and tours , identifying and responding to customer needs by demonstrating benefits and solutions
  • Responding to and following-up in a proactive and timely manner with prospective residents, providing information or materials on a timely basis and appropriate format; and
  • Conducting external sales calls and presentations to effectively present Kensington Place as viable solution to meeting needs and solving problems.
• Manages and coordinates move-in process for incoming residents including facility readiness (apartment management/ room readiness, assisted living service coordination); facility welcome/orientation; and completion of lease and move in paperwork in accordance with organizational standards and requirements.
• Develops and maintains resident referral program to generate referrals from residents and their families.
• Monitors the community, model apartments and outside grounds to ensure that the community is always tour ready.
• Tracks and accurately maintains ongoing sales and lead data in the customer relationship management system including tracking referral sources, communications, tours, inquiries, wait-lists, accommodations, and closings. Monitors progress and makes adjustments to sales process as necessary to increase likelihood of success.
• Develops, manages, and monitors the marketing budget in conjunction with LSS corporate Marketing and Communications Department. Reviews and analyzes budget on a monthly basis and makes adjustments as necessary.
• Develops, plans and implements special events designed to attract prospects and professional referral sources.
• Monitors conversion ratios regarding engagement with direct referrals, prospect calls and tours, and collects and analyzes data to prepare regular reports. Provides frequent sales performance information to management.
• Meets or exceeds the sales activity standards including quotas for lead base follow up calls, appointments, on-site and off-site sales activities, and other sales related performance metrics.
• Participates as a member of the "manager on-call" rotation.

Requirements for a Director of Sales with Lutheran Social Services: :

• Bachelor's degree in business, marketing, hospitality, gerontology, or related field
• 3-5 years sales and/or marketing experience in a senior health care, housing, or service setting with a proven track record of meeting goals, or equivalent level of education and experience.
• Flexibility in managing schedule including weekends and evening hours.
• Valid Ohio driver's license, access to reliable insured transportation and ability to meet LSS insurance standards required.

As one of the largest non-for-profits in Central Ohio, we value our employees. Our excellence is based upon team members dedicated to a fulfilling career and committed to the service of others.

Benefits with Lutheran Social Services:

• Health insurance with 4-plan options!
• Tuition Reimbursement Program
• 403(b) retirement plan with employer matched savings
• Dental and Vision insurance
• Medical and Childcare Flexible Spending (FSA)
• Health Savings Account
• PTO and 12 Paid Holidays
• Opportunity to make a positive impact on individuals & the community.

About Lutheran Social Services:

We put our Mission of Service into action. Every day LSS serves thousands of people in 27 Ohio counties by addressing the four core societal issues of food, shelter, safety, and healing . LSS offers Food Pantries, housing and supportive services through homeless shelters, domestic violence services, senior living and health care, affordable housing communities, and other services that uplift families and strengthen communities.

Lutheran Social Services of Central Ohio is committed to being an equal opportunity employer.