Marketing Enrollment Specialist

Marketing Enrollment Specialist

Clever Bee Academy

Full-Time | Based in Columbus, Cleveland, or Akron

Reports To: Leadership Team

Status: Non-Exempt

About the Role

Clever Bee Academy is growing, and we're seeking a relationship-driven Marketing Enrollment Specialist to support enrollment growth across our centers. This role is responsible for generating and nurturing enrollment leads through community outreach, partnerships, events, and family referrals, while ensuring every inquiry is captured, tracked, and supported through enrollment using our CRM.

This position is ideal for someone who thrives on relationship-building, outreach, organization, and helping families find the right early learning environment for their children.

What You'll Do

Lead Generation & Community Outreach

• Build and maintain strong community partnerships to generate enrollment leads
• Represent Clever Bee Academy at community events, school fairs, and local outreach opportunities
• Support grassroots marketing initiatives that increase brand awareness and inquiries

Family Referral Growth

• Promote and manage family referral initiatives to drive new enrollment
• Build trust-based relationships with current families to encourage referrals

CRM Ownership & Lead Nurturing

• Ensure all inquiries and leads are accurately captured, tracked, and updated in the CRM
• Lead consistent follow-up and communication with prospective families
• Maintain timely, professional, and warm communication throughout the enrollment journey

Enrollment Conversion & Center Collaboration

• Partner with center leadership to schedule and support tours
• Guide families from inquiry through application and enrollment
• Collaborate with center teams to align enrollment efforts with classroom availability and needs

Center Brand & Marketing Collaboration

• Support center-level marketing efforts to ensure consistent messaging and brand presence
• Share feedback and insights from families to improve outreach and enrollment strategies

Reporting & Performance Tracking

• Track enrollment metrics and lead performance
• Monitor progress toward enrollment goals and identify opportunities for improvement

Required Qualifications

• Associate's or Bachelor's degree preferred (Marketing, Communications, Business, Education, or related field)
• 2–4 years of experience in enrollment, admissions, outreach, sales, or family engagement
• Strong interpersonal and public-facing communication skills
• Comfortable using CRM platforms and managing lead data (HubSpot, ChildcareCRM, Procare, Brightwheel, Salesforce, or similar)
• Highly organized, reliable, and self-motivated with a goal-driven mindset
• Ability to work independently while collaborating across multiple centers or teams
• Must be authorized to work in the United States

Preferred Qualifications

• Experience in early childhood education, childcare, or education-based enrollment
• Experience supporting enrollment across multiple sites
• Familiarity with community-based partnerships and grassroots marketing
• Passion for supporting families and early childhood education

Skills That Help You Succeed

• Warm, professional communicator who builds trust with families and partners
• Organized and detail-oriented with strong follow-through
• Comfortable managing multiple leads, timelines, and priorities
• Data-informed and results-oriented
• Collaborative team player with a proactive mindset

Key Success Measures (KPIs)

• Monthly increase in qualified enrollment leads through outreach and partnerships
• Monthly increase in enrollments
• Tour completion rate and tour-to-application conversion rate
• Application-to-enrollment conversion rate
• Number and effectiveness of community partnerships established
• Family referral participation rate and referral-to-enrollment outcomes
• CRM accuracy and completion of follow-ups (100% lead capture and nurturing)

Why You'll Love Clever Bee Academy

• Supportive leadership that values collaboration and clear communication
• A mission-driven organization focused on children, families, and educators
• Opportunities to make a visible impact on program quality
• A team environment where structure, support, and growth go hand in hand
  

Clever Bee Academy is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status under applicable law.