Director Consumer & Marketplace Insights

Foods you love. Brands you trust. And a career that empowers you to grow.


At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.


This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

Do you want to be a key driver in leading consumer and marketplace insights for the world’s largest Food and Beverage Company? We are looking for a skilled Director of Consumer & Marketplace Insights to lead the identification of consumer and marketplace insights in support of Nestle USA’s corporate growth strategy. This position’s role is to lead the development of high-impact insight-based recommendations that drive category and brand strategies for our Frozen Foods division, where you will work closely with some of the world’s most iconic brands like DiGiorno, California Pizza Kitchen, Stouffers and Hot Pockets. The CMI Director is the business co-pilot responsible for synthesizing, developing, and driving action around consumer insights across the category using diverse sources. More importantly, as Co-Pilot you will be fierce advocate the Consumer, Category and Shopper with the division leadership team to ensure Nestle’s growth plans are rooted in consumer and customer needs.

Success is highly dependent on your ability to lead through influence and collaborating closely with other functions to gain alignment and support. Also, seeking someone who thrives in a culture that requires high agility, flexibility in your ways of working to adjust to multiple demands, shifting business needs and priorities, and rapid change.

PRIMARY RESPONSIBILITIES:

Leadership & Consulting

• Compile and synthesize existing knowledge to create new category insights and communicate a holistic view of the consumer and our categories to drive business value.
• Proactively collaborate with cross-divisional, cross-functional and external experts to support brands’ innovation strategies, including application of rigorous testing standards.
• Collaborate with Marketing and Sales to create and implement a 3-year consumer centric NUSA plan to impact, drive and/or sustain long-term brand health including equity, awareness and engagement.
• Ensure integration across the Consumer, Analytics and Shopper Insights functions with the CMI team to drive a holistic view of the consumer, shopper and category, leading with a one team voice.
• Define and embed long term (5 year+) vision of macro forces, trends and consumer & category growth drivers; responsible for leading Foresight capability building within the Division, including fluency with modern social intelligence/listening tools.
• Redefine medium-value requests and eliminate or outsource low-value requests.
• Performance will be measured on the ability to change thinking, decisions and business strategy.
• Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
• Take a “test-and-learn” approach to innovation and incubate novel and cutting edge market research techniques, including pushing the edge of generative AI for insights.
• Create and communicate a horizon view of the category to provide foresight and embed a culture of consumer empathy across cross functional teams.

Manage and Develop Team

• Create a cohesive and collaborative CMI function across categories and business teams.
• Equip team members with the tools they can use to further their own influence while defending resourcing decisions to business partners.
• Set clear expectations, create tools and provide ongoing reinforcement for risk-taking and the support of new ideas; drive CMI Co-pilot mindset across all team members.
• Evaluate teams’ skills to identify areas for focused training and coaching, from insights skillsets to areas like Budget & Vendor Management.
• Develop annual plans and budgets to closely align the efforts of Marketing and Sales to generate optimal demand for our brands.
• Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership.

SUPERVISION RECEIVED : Direct line reporting to President, Frozen Division and dotted line support from Vice President, Commercial Excellence

SUPERVISION GIVEN: Team of 8 – 2 Sr. Managers, 3 Managers, 2 Trainees (Marketing Program)

FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Growth, Household Penetration, Brand Health / Equity, Marketing ROI and Product Quality Performance.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.

EXPERIENCE:

• Minimum of ten (10) years of insights & analytics or marketing research experience in a consumer packaged goods company.
• Proven track record of using insights to solve complex business issues and independently managing research in a high performance culture.
• Candidate must possess a strong drive for results with a passion for the consumer and marketing.

SKILLS:

• Cross-Project Insight Integration – Synthesize information from multiple sources, including primary research to syndicated data, to create new insights.
• Learning Agenda Development – Identify broad themes or learning gaps for future research based on accumulated knowledge.
• External Marketplace Focus – Leading – Identify & Articulate Consumer and Macro trends across the competitive landscape and within the world of Food & Beverage and Frozen Foods specifically.
• Communication – Leading – Tailoring content and purposeful communication to diverse audiences.
• Influence – Leading – Active listening, negotiation, persuasion and courage, across all levels; ability to be the fierce voice of the consumer, category and shopper with executive audiences.
• Enabling Results Through Others - Proven mastery of developing talent and cultivating high‑performing teams that deliver strong business outcomes.
• Business Problem Solving – Leading – Diagnosis and framing the problem, business knowledge and acumen, recommendation development.
• Consumer Empathy – Leading - Can articulate basic behaviors and motivations of consumers.
• Insight Generation – Leading – Inductive reasoning, creativity, risk tolerance, and business judgement.
• Strategic Thinking – Leading – Creates short-term marketing tactics that support long-term strategies and brand vision.
• Brand Knowledge & Advocacy – Leading - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans.

It is our business imperative to remain a very inclusive workplace.


To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

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Job Requisition: 401222