Director Digital Marketing and Web Development
- Lead and develop the digital marketing team and implement digital marketing strategies across various channels like SEO, SEM, email and social media.
- Manage the daily operations of the health system's website, ensuring optimal performance, uptime, security, and HIPAA compliance.
- Lead initiatives for site updates, service expansions, redesigns, and new digital experiences in collaboration with clinical, IT, and marketing teams.
- Ensure content accuracy for critical health care information including provider profiles, locations, patient resources, and service line pages.
- Ensure the website is user-friendly, mobile-responsive, and compliant with accessibility standards (e.g., WCAG 2.1, ADA).
- Lead UX research, usability testing, and journey mapping to improve patient navigation and satisfaction.
- Develop and implement SEO strategies to drive traffic and improve search visibility for health services, providers, and locations.
- Collaborate with MarCom managers and cross-functional teams including digital content, strategists and creative services, to ensure alignment with priorities, optimization of UX and engagement, and achievement of desired business outcomes.
- Manage seamless integration and alignment of CRM systems with other digital marketing technology solutions to enhance revenue growth and optimize customer experience.
- Develop and implement integrated strategies to maximize customer engagement, retention, and loyalty across various channels (email, direct mail, SMS, etc.).
- Create and refine segmented customer journeys to deliver targeted and personalized marketing campaigns that enhance the customer experience and deliver ROI.
- Hands-on experience with CMS platforms (e.g., Sitecore, WordPress).
- Knowledge of HTML, CSS, and responsive web design.
- Familiarity with health care regulations as they relate to websites, including HIPAA and ADA compliance.
- Experience using web analytics tools, SEO platforms, and CRM systems.
- Education: Bachelor's degree in digital marketing, Web Development, Computer Science or related field is required
- Licensure: None
- Certification: None
- Years of relevant experience: 5 years of website management, digital marketing, or related experience required. Experience in a healthcare environment is ideal
- Years of supervisory experience: minimum 3 years of supervisory experience required
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