Group Copy Supervisor

Group Copy Supervisor

Overview :

Relevate Health is a company made up of exceptional professionals with the business purpose of creating life-changing healthcare engagement, through our vision that every HCP communication is relevant. We are proud to be healthcare marketing experts who push ourselves, every single day, to the highest possible levels to further our purpose and exceed our goals. Our business successes have led to growth and our extraordinary culture is the cornerstone for an engaged and productive workforce.

Job Summary:

As Copy Lead, you will create content that inspires professional and consumer audiences to engage with healthcare brands across all channels. You will excel in creative writing, leveraging a strong conceptual mind and effective storytelling to solve complex communication challenges. You will demonstrate an insatiable curiosity by immersing yourself in the brand and the business – reviewing brand imperatives, market research, analytics data, clinical data, and more. You will then work closely with the CX lead to develop insights and content strategy for our healthcare clients. The Copy Lead is responsible for overseeing all copy assignments for the agency, all creative client-facing requirements and mentoring the growing in-house copy and editorial team. You will be accountable for managing all writing assignments, reviewing work, and guiding edits to ensure compelling results for both client and internal marketing efforts. Additionally, you will provide in-house expertise in brand strategy, writing for high science topics, and promotional content marketing. You must have a deep understanding of writing for functionality and UX, and are skilled at crafting concise, compelling prose.

Duties / Responsibilities:

• You have a passion for crafting elegant and effective copy that engages a broad spectrum of audiences

• You possess exceptional communication skills that translate customer needs into impactful experiences that engage effortlessly across all healthcare channels

• You advocate for the audience, motivated by the need to create content that provides the audience with the information they need, and inspires them to take action

• You enjoy capturing and interpreting input directly from clients and from cross-functional teams to create better content

• You inspire and guide a team of creatives to produce award-winning work

• You critically evaluate the marketing strategy of healthcare brands across the product lifecycle

• You are well-versed in today’s best practices in content strategy and content marketing

• Write with an empathy for a range of audiences

• Creating content for client projects

• Generation of creative briefs

• Mining for content insights from briefs, market research, and analytics findings

• Researching all relevant topics on market, product, indication & disease state

• Websites, email, social media, digital sales aids, display ad campaigns, print marketing materials

• Originate fresh, innovative concepts, campaigns and tactics to solve clients’ business problems; participate in brainstorming and creative workgroups to conceptualize new work

• Transform conceptual ideas into purposeful, effective, engaging copy content across

• multiple platforms; write engaging, persuasive copy, based on recommended keyword strategy

• Be a strong advocate for consistent brand messaging

• Strategic and tactical brand planning; including running brand workshops

• Be knowledgeable about appropriate research techniques and disciplines

• Collaborate effectively with a multi-disciplinary team in troubleshooting & problem-solving

• Collaborate with the UX & design team to craft impactful experiences

• Oversee the editorial team to ensure the integrity & standards of our writing remains intact

• Present creative work confidently to all stakeholders; validating copy choices and explaining strategic & users’ rationale

• Meet communication objectives within challenging time constraints on multiple project deadlines while remaining on budget

• Contribute to business development initiatives, including writing promotional pieces in multichannel media, eg. pitch & capability decks, case studies, showreels

• Create and maintain well-organized manuscripts that increase team efficiencies, and clear guidance for client, account, UX, design and development teams

• Demonstrate a firm understanding of corporate identity and branding

• Assist with Award submissions

• Conceive and execute the agency marketing plan, which could include

• Ads, (print & digital), blog articles, press releases, POVs/white papers, social media

• Conference materials, including presentation decks

• Manage, mentor and grow the copy and editorial team

Skills and Qualifications:

• BA degree in an industry-related subject (e.g., biology, neuroscience, chemistry, psychology, copywriting, journalism)

• At least 5+ years of experience in writing for pharmaceutical/healthcare marketing

• 2+ years of experience in a digital agency environment

• Exceptional writing skills, with the ability to engage an audience

• Proven experience in brand planning, brand strategy, and content strategy

• Experience in writing for a broad variety of digital tactics for multichannel campaigns

• Launch experience

• Excellent at presenting your work with authority, to internal and external audiences

• Exceptional organizational skills, with a constant eye for optimizing your performance and that of your team and optimizing operating processes in a high-volume, deadline-driven environment

• Familiarity with the interdependencies between copywriting, editorial, CX, design, IA, UX, UI, SEO, and development from concept through delivery

• Strong understanding of how content and functionality work together

• Winning portfolio of creative work, demonstrating strong conceptual writing, scientific and medical writing and writing for digital experiences

• Exceptional verbal & written communication skills, that enable articulation of creative and content rationale

• Strong knowledge and experience of MLR requirements and processes

• Strong knowledge of AMA guidelines

• MS Office — strong skills with Word, Excel, and PowerPoint Other Qualifications That Will Support Your Candidacy: 2

• Social media marketing expertise • Knowledge of data analytics and SEO/SEM

• Writing scripts & storyboards for video production Working Conditions:

• Hybrid working if within 40 miles of a Relevate Health Office (Dallas, Boston, Cincinnati, New Jersey)

• Remote working if outside 40 miles of a Relevate Health Office

• Travel may apply based on position

• Hours may vary based on position and location of client

Relevate Health is an Equal Opportunity Employer. We are committed to fostering an inclusive and diverse workplace where all individuals are treated with respect and dignity. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law. We are dedicated to creating a work environment that reflects the diversity of our community and ensuring that all individuals have equal access to opportunities for growth and advancement within our organization. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, frequently required to stand, walk; use hands and fingers, tools, or controls; and reach with hands and arms. If you require accommodation during the application process, please contact [email protected]

FLSA Status: Exempt

Job Type: Full Time