Product Manager, Durables

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

Job Description

Avery Dennison is seeking a Product Manager to join the Materials Group organization. This role is aligned to the durables product line within our Label and Packaging Materials business and is responsible for leading and driving category revenue to goal, portfolio & product life cycle management, new product development, strategic growth planning & commercialization, profitability, and overall category health for the assigned products. The PM will focus on converting consumer and market insights into growth strategies that deliver sales and margin targets. The PM will identify unmet consumer needs and address those needs by managing new product development projects from concept generation through to launch. This role requires a high level of technical proficiency to successfully manage intricate product requirements.

KEY RESPONSIBILITIES:

• Develop annual operating plans and lead efforts of a cross-functional team efforts to meet evolving customer and market needs.

• Execute a portfolio management approach to assigned products to optimize growth and profitability incorporating global approach where logical.

• Lead customer and internal communication strategy and implementation including advertising, promotions, selling tools, e-marketing campaigns, and lead generation tools.

• Lead execution of multi-generation product plans including: new product introductions and line extensions, product re-engineering and cost out, product promotions, data sheets, selling sheets, training and other sales tools and communication of product and service program changes.

• Develop & execute strategies to expand into new market segments using current and new product platforms

• Develop & implement pricing strategies to maximize product line growth & profitability.

• Work collaboratively with Sales, R&D, Supply Chain, Manufacturing, counterparts, both locally and globally.

• Drive the full product lifecycle—from ideation to launch, optimization, and sunsetting.

• Communicate technical concepts and product strategies effectively across technical and non-technical audiences

Qualifications

• Bachelor’s Degree required.

• 5+ years business experience, including sales and marketing, desired.

• Experience with product development and product commercialization processes.

• Must be able to champion new business ventures.

• Excellent written, verbal communication and presentation skills.

• Strong teamwork and relationship building skills.

• Possess leadership, mentoring, training and project management experience and skills

• Strong ability to multi-task.

• Excellent organizational, people and project management skills, with an ability to openly convey information to team members in a timely, concise manner.

• Effective negotiation skills.

• Strong customer focus and orientation.

• Six Sigma or Black Belt a plus.

Additional Information

The salary range for this position is $119,000- $158,000/ year.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.