Email Marketing Specialist

Job Description

Job Description

Salary: $52,000 - $65,000

Come be part of something special!

Are you a digital marketing enthusiast with a passion for strategy, data, and innovation?Join our dynamic team as an Email Marketing Specialistand take the lead in shaping impactful campaigns that connect with audiences and drive real results. If you're ready to bring your creativity, analytical mindset, and digital marketing skills to a role where your ideas matter, we want to hear from you!

At PRC-Saltillo, our mission is to provide voices to children and adults who are unable to communicate effectively with their natural voices.Each year, we provide voices to thousands of individuals through our specialized communication devices and software.We serve individuals with autism, ALS, cerebral palsy, aphasia and a variety of other conditions.Our products not only provide the ability to speak, but open opportunities for education, vocation, and simply fuller participation in life.

All applicants need to go to ourwebsiteto apply saltillo.com/careers

Position Summary:
The Email Marketing Specialist is a hybrid position responsible for leading the strategic development, execution, and ongoing optimization of email and CRM-driven marketing campaigns.
This role requires a high level of independent judgment, cross-functional collaboration, and data-driven decision making to support the organizations marketing and business objectives.

Duties and Responsibilities:

• Develops and leads comprehensive email marketing strategies that align with product launches, sales goals, and customer engagement initiatives.
• Creates and implements targeted email campaign content designed to boost open rates, increase click-through engagement, and drive customer conversion and retention.
• Analyzes email campaign performance and provides strategic insights through regular reporting and quarterly business reviews to shape future marketing initiatives.
• Owns CRM marketing operations, including audience segmentation, data governance, and campaign automation, ensuring targeted and measurable outcomes.
• Ensures data integrity across platforms, maintaining clean, compliant, and actionable contact databases.
• Maintains marketing documentation in accordance with Company quality and compliance standards, ensuring accuracy and regulatory alignment.
• Coordinates cross-functional efforts to ensure consistency in messaging, branding, and compliance across all digital channels.
• Supports customer experience initiatives, including survey design, execution, and analysis to inform strategic improvement.
• Contributes to internal audits and continuous improvement initiatives related to marketing systems and processes.
• Stays current on digital marketing trends, tools, and best practices, proactively recommending innovations to enhance performance.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent written and verbal communication skills.
• Proficient in CRM and marketing automation tools, such as Mailchimp, Salesforce, HubSpot, etc.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
• Strong planning, time-management, and follow-through skills.
• Excellent editing and proofreading skills.
• Proficient with Microsoft Office Suite or related software.
• Ability to work independently on multiple projects, change priorities as needed, and meet deadlines while also being able to work collaboratively on cross-functional teams.
• Working knowledge and understanding of marketing concepts and principles.

Education and Experience:

• Bachelors Degree in Marketing, Communications, Public Relations, or related discipline is required. If no degree, 3-5 years of related work experience in marketing and/or communications may be considered.
• 3-5 years of progressive experience in digital marketing, with demonstrated success in campaign strategy, CRM management, and performance analysis is required.
• Experience in regulated industries or working within quality/compliance systems is a plus.