VP, Enrollment Management

Everyone who works with Mercy Health is united under one purpose: to help our patients be well in mind, body and spirit. This drive, along with our history of faith, is a powerful combination. It gives us a shared calling to work toward every day. Join our exceptional team and help us continue to provide the highest quality of health care possible to our communities.

Primary Function/General Purpose Of Position

The Vice President, Enrollment Management is responsible for providing strategic vision and leadership through oversight of recruitment, admissions, records and registration, and marketing and communications functions across all campuses. This role leads the development and implementation of the strategic enrollment management plan, and ensures enrollment growth, records integrity, effective marketing, operational efficiency, and compliance with institutional policies, higher education regulations and institutional accreditation standards while supporting the college mission and strategic goals.

Essential Job Functions

• Develop and implement comprehensive recruitment and enrollment management strategies to attract, enroll and retain a diverse student population in all academic programs. Collaborate with academic program leaders to ensure recruitment strategies are in alignment with program goals and provide enrollment forecasting and modeling to support budget and revenue projections.
• Oversee the admissions process, ensuring efficiency, transparency, and compliance with institutional, accrediting, and regulatory standards.
• In collaboration with our external school partnership function, partner with priority healthcare organizations, high schools, and community groups to strengthen enrollment pipelines and brings new partnership opportunities for evaluation.
• Utilize data analytics to drive decision-making and improve recruitment, enrollment, and retention efforts.
• Oversee the management of student records, ensuring accuracy, confidentiality, and compliance with FERPA, regulatory, accrediting, and institutional policies.
• Direct registration processes, academic scheduling, and enrollment services to enhance the student experience.
• Implement technology-driven solutions to streamline records management and improve accessibility.
• Ensure timely and accurate reporting of enrollment data to internal and external stakeholders.
• Develop and execute marketing and branding strategies to promote each campus’ academic programs to achieve enrollment targets.
• Oversee digital and traditional marketing campaigns, social media, and public relations efforts.
• Manage the creation of promotional materials, website content, and recruitment collateral to enhance visibility and engagement, including alumni, current students, faculty, staff, and others as needed.
• Foster collaboration with academic and administrative departments to ensure alignment of messaging and institutional goals.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Education

• Master’s degree in Higher Education Administration, Marketing, Business Administration, or a related field (required).
• Doctorate degree in a related field (preferred).

Work Experience

• Minimum of 5 years of experience in enrollment management leadership or related roles, preferably in higher education within a health system.

Skills

• Strong knowledge of admissions, recruitment, student records, and higher education marketing.
• Experience developing and implementing enrollment strategies in a healthcare-integrated education setting.
• Proficiency in data-driven decision-making, CRM systems, and enrollment technology platforms.
• Data-driven decision-making.
• Exceptional leadership, communication, and organizational skills.
• Ability to build partnerships and foster collaboration across multiple campuses and external stakeholders.
• Strategic leadership and vision.
• Strong problem-solving and analytical skills.
• Effective communication and stakeholder engagement.
• Adaptability to a dynamic higher education and healthcare environment.

As a Mercy College of Ohio associate, you're part of a Mission that matters. We support your well-being—personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.

What We Offer

• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
• Medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, mental health resources and discounts
• Paid time off, parental and FMLA leave, short- and long-term disability, backup care for children and elders
• Tuition assistance, professional development and continuing education support

Benefits may vary based on the market and employment status.

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email [email protected]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at [email protected]