Business Development and Marketing Coordinator- Part Time

Position Summary:

The Business Development & Marketing Manager plays a key role in expanding the reach and reputation of our Hand and Orthopedic practice. This position is responsible for developing strategic relationships, increasing patient referrals, and enhancing community awareness through targeted marketing initiatives. The ideal candidate combines a strong understanding of healthcare marketing with the ability to cultivate partnerships that drive sustainable growth in a competitive orthopedic market.

Business Development & Physician Relations

• Identify, build, and maintain referral relationships with primary care providers, urgent care centers, physical therapists, athletic trainers, and other potential referral sources.
• Conduct regular outreach visits to referring offices to promote orthopedic and hand surgery services and maintain strong communication channels.
• Develop and manage a structured physician liaison program to support ongoing referral growth.
• Coordinate with surgeons and leadership to identify new service lines, locations, or partnerships that align with the practice's strategic goals.
• Track referral patterns, new patient acquisition, and outreach effectiveness using CRM or internal analytics tools.

Marketing & Brand Growth

• Develop and execute comprehensive marketing plans focused on orthopedics, hand surgery, sports medicine, and rehabilitation services.
• Manage the practice's digital presence, including website content, search engine optimization (SEO), and social media platforms.
• Create patient education materials, physician bios, and service line brochures highlighting expertise in orthopedic and hand care.
• Coordinate community and professional events such as injury prevention seminars, hand therapy workshops, sports medicine clinics, and local sponsorships.
• Work closely with clinical and administrative staff to ensure a consistent brand message and superior patient experience.

Data, Analytics & Reporting

• Monitor marketing KPIs, referral trends, and patient conversion data to measure campaign and outreach performance.
• Provide leadership with regular reports summarizing marketing ROI and business development outcomes.
• Use data-driven insights to refine outreach strategies and optimize marketing budgets.

Qualifications:

1. Bachelor's degree in marketing, Business Administration, Healthcare Management, Communications, or a related field.
2. 3+ years of experience in healthcare marketing, business development, or physician relations-preferably in orthopedics, surgery, or a specialty practice.
3. Strong understanding of healthcare compliance, HIPAA regulations, and referral management protocols.
4. Reliable transportation for driving within a 150 mile radius.
5. Excellent communication, relationship-building, and presentation skills.
6. Proficiency in CRM systems, digital marketing tools, and analytics platforms.
7. Self-motivated, organized, and comfortable working both independently and collaboratively.
8. Experience working directly with orthopedic surgeons or musculoskeletal service lines preferred.
9. Familiarity with sports medicine, physical therapy, and post-surgical rehabilitation services preferred.

1. Ability to develop creative marketing content for digital and print media.

1. Working knowledge of Google Ads, SEO, and patient reputation management tools.