Senior Brand Manager - CPG - TW7-18845801

Senior Brand Manager

Position Overview Our client is seeking a Senior Brand Manager to lead our brand strategy and execution across multiple channels. The ideal candidate will have a strong background in managing brand portfolios, developing marketing strategies, and driving brand growth. You will play a key role in influencing our brand's direction and ensuring a consistent and compelling message in the marketplace.

This is a 6 month, 40 hour/week freelance role that will require you to be onsite in Cincinnati, OH 2-3 days/week.

Key Responsibilities

• Develop and implement brand strategies to increase market share and achieve business objectives.
• Manage the P&L for the brand, ensuring profitability and effective budget allocation.
• Lead cross-functional teams to execute marketing campaigns across various platforms, including TikTok and other paid social media channels.
• Conduct market research and analyze consumer insights to inform brand positioning and messaging.
• Oversee the development of innovative marketing content and promotional materials to enhance brand visibility.
• Monitor and report on brand performance metrics, adjusting strategies as necessary to improve results.
• Collaborate with external partners and agencies to enhance brand presence and engagement.

Qualifications

• CPG/Retail
• Mass haircare retailer experience
• Managerial experience and has managed people in the past
• TikTok and TikTok Shop expert knowledge
• Experience managing full funnel digital campaigns
• Experience with P&L and and profit analyzation
• Experience with media campaign analyzation
• Experience with brand launches or rebrands
• Strong knowledge of paid social
• Experience working with major retailers and growing business (Walmart, Target, Amazon, Walgreens, CVS)
• Agency and budget management

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment [work location](_postings.govdocs.com -23 EDeoO8rKMTHH24E&d=DwMF-g&c=0eTCB0nNi4K2jeP4BAvnzcTY3bBUzv8iW-Zx9Sm4vP0&r=i4pXjBcjGNJYUo-kETIN7vFPxgZX5xxYqH-mhElUdC4&m=77conARkWbDuO2y4J8LQ5QUa jad9lUkSwkcNtwz2oCGG3X1qzaI0Hej01o-ncv6&s=b23QfGDGPlVcn2bJqiFYbor6H498nvvDbQd0IPhRi68&e=){target="_blank" rel="noopener"} is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: [email protected] Please do NOT change the email subject line in any way. You must keep the JobID: : TW7-1884580 -- in the email subject line for your application to be considered. * Trevor Wood - Lead Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for S