Marketing Manager

Position Name: Marketing Manager

Location: Hamilton, Ontario (On-site)

Full time

Responsibilities:
Build and manage quarterly marketing plans based on business goals like
revenue, orders, and retention.
Plan and run marketing campaigns, product launches, promotions, and
seasonal events.

Create brand messaging and value propositions for B2B and D2C customers
Write and manage content including landing pages, product pages, case
studies, and videos.
Manage paid ads on Google, Meta, TikTok, and LinkedIn.
Set and track ad budgets and performance goals.
Improve SEO through audits, keyword research, on-page updates, and link
building.
Run A/B tests and analyze user behavior to improve website performance.
Work with the e-commerce team to improve site experience and conversion.
Make sure product listings are accurate and up to date.
Create and manage email and SMS campaigns for different customer
segments.
Build customer journeys for new, repeat, and inactive buyers.
Plan and post content across social media platforms.
Respond to comments, messages, and manage creator or influencer
partnerships.
Coordinate trade shows, pop-ups, and other marketing events.
Build partnerships with local businesses and industry group.
Track performance across all marketing channels and report on key metrics.
Manage freelancers, agencies, and support junior team members.
Handle marketing budget and keep track of invoices and expenses.
Make sure all campaigns follow brand, legal, and advertising rules.
Take on other marketing tasks as needed.

Requirements:
4 to 6 years of experience in marketing, with a focus on growth, digital, or
brand strategy.
Experience in industries like manufacturing, print, apparel, or e-commerce is
preferred.
Proven success managing paid campaigns on Google, Meta, TikTok, or
LinkedIn.
Strong writing skills and a good visual eye for content and branding.
Experience creating or managing content like landing pages, ads, or email
campaigns.
Hands-on experience with SEO and conversion rate optimization.
Comfortable working with budgets, setting KPIs, and tracking ROI.
Completed certifications in digital marketing, advertising, or analytics are a
strong asset (Google, Meta, HubSpot, Hootsuite, or similar).
Degree or diploma in Marketing, Communications, Business, or a related field
is preferred.
Equivalent work experience will also be considered.

Experience:
4 to 6 years of hands-on experience in a marketing role.
Background in industries such as print, apparel, manufacturing, or e
commerce is preferred.
Proven track record of running paid campaigns with measurable success.
Experience managing multiple marketing channels at the same time.
Comfortable working in fast-paced environments with cross-functional teams.
Preferred Education/Certifications:
Diploma or degree in Marketing, Communications, Business, or a related field.
Certifications in digital marketing or advertising from platforms such as
Google, Meta, HubSpot, or Hootsuite.
Additional online course completion from platforms like Coursera, LinkedIn
Learning, or Udemy is an asset.
Ongoing learning or professional development in areas like SEO, content
marketing, or paid media is preferred.