Associate Manager, Go-to-Market

High Liner Foods isseekingaAssociate ManagerGo-to-Marketto join our Innovation this role you will be the commercial champion for innovation ensuring that what we create not only meets consumer needs but also delivers success in store and with customers.

This role sits at the intersection ofinnovation marketing category management and sales enablement helping bring to life new products and platforms through compelling go-to-market strategies and role requires a strong understanding ofcustomerneeds and involves working closely with cross-functional teams to ensure every innovation is positioned for success.

You will build customer-ready stories drive sell-in excellence and ensure innovation launches are fully equipped for market success across both food service and retail channels.A key part of this role is close collaboration with the Coreteam functionsincluding:Customer Marketing Sales Planning Insights& Analyticsand RGM to ensure alignment and executional excellence.

Accountabilities and responsibilities

• Develop customer ready toolkits compelling sell stories and value propositions that drive adoption and engagement among retail and foodservice customers.
• Leverage category management and planogram strategy as key knowledge assets.
• Partner with Marketing and Sales to develop trial and awareness plans to launch innovation with excellence
• Partner with other functions especially Sales Sales Planning Category Management and Customer Marketing to develop launch plans.
• Monitor customer category and shopper trends to inform innovation pipelines and in-market performance metrics.
• Own and manage GTM readiness checklists and stage-gate deliverables for all commercial milestones.
• Track and report launch performance and KPIs across sell-in and sell-through identifying and actioning opportunities to improve.
• Be the internal voice of the customer and shopper helping shape how innovation is commercialized and communicated

Qualifications

-Bachelors degree in Marketing Business or related field; or advanced commercial training is an asset.

-3 years in a marketing innovation/category management role (e.g. category management trade marketing brand or customer development customer insights).

-Demonstrated experience leading successful go-to-market launches preferably in CPG food grocery retail or food service.

-Strong cross-functional collaboration skills especially with Sales Marketing R&D and Supply Chain.

-Excellent communication storytelling and presentation skills.

-Comfortable working in a fast-paced matrixed environment and managing multiple projects simultaneously.

-Data-driven mindset with experience using category and shopper insights to drive decisions (e.g. Nielsen IRI POS data).

-Creative problem-solver with strong commercial instincts and an executional bias.

Whats in it for you
Join High Liner Foods for a career where you shape your path backed by great benefits flexible work and a culture of diversity innovation and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

- Competitive Salary
- Heath dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

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Required Experience:

Manager