Director of Marketing for SNF
- Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field. Relevant experience may be considered in lieu of a degree.
- Proven experience in healthcare marketing, preferably in a long-term care or skilled nursing facility setting.
- Strong communication skills, both verbal and written, with the ability to effectively convey complex information to diverse audiences.
- Excellent interpersonal skills and the ability to build rapport with healthcare professionals, community leaders, and potential residents and their families.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and website management.
- Develop Marketing Strategies: Create and execute comprehensive marketing plans to promote the Skilled Nursing Facility's services and attract potential residents and their families.
- Community Outreach: Build and maintain relationships with local healthcare professionals, community organizations, senior living networks, and other relevant stakeholders to generate referrals and foster partnerships.
- Brand Management: Ensure consistent branding and messaging across all marketing materials, including digital platforms, print materials, and events.
- Market Research: Conduct market research to identify opportunities for growth, assess competitors, and stay informed about industry trends and best practices.
- Lead Generation: Implement lead generation initiatives to identify and cultivate potential residents and referral sources, including outreach campaigns, networking events, and educational seminars.
- Digital Marketing: Oversee the facility's digital presence, including website management, social media marketing, online advertising, and email campaigns.
- Collaboration: Work closely with internal teams, including admissions, clinical staff, and management, to align marketing efforts with operational goals and ensure a seamless transition for new residents.
- Reporting and Analysis: Track key performance metrics, analyze marketing data, and prepare regular reports to evaluate the effectiveness of marketing strategies and make data-driven decisions.
- Event Coordination: Plan and coordinate events, open houses, and educational sessions to engage the community, showcase facility services, and build relationships with potential residents and their families.
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