Business Development Manager

• Position Name: Business Development Manager
• Location: Hamilton, Ontario (In-Office)

Responsibilities:
Identify & Acquire New Clients
Research and target potential accounts in the promotional marketing, corporate merchandise, and apparel sectors.
Use outbound prospecting, networking, and industry events to generate leads.
Setup Meetings for the CEO with market leaders for deal closures where needed.
Build long-term relationships with existing clients to increase repeat business.
Understand client needs and offer tailored solutions from our range of printing and decoration services.
Develop and execute a sales plan to achieve monthly and quarterly revenue targets.
Maintain a healthy pipeline through CRM tools and consistent follow-up.
Attend trade shows, expos, and industry networking events to promote We Must's capabilities.
Stay informed about market trends, competitors, and new product opportunities.
Work closely with production, marketing, and customer service teams to ensure seamless order fulfillment.
Provide feedback to internal teams to improve product offerings and client experience.

Requirements:
Proven experience in B2B sales or Business Development, ideally in printing, promotional products, or apparel manufacturing. This is a Must
Strong understanding of sales cycles, prospecting techniques, and account management.
Excellent communication and negotiation skills.
Ability to manage multiple opportunities while delivering exceptional customer service.
Comfortable with CRM tools, prospecting platforms, and remote communication tools.
Self-motivated, goal-driven, and adaptable to a fast-changing environment.
Availability for local and out-of-state travel to meet clients and attend events.

Experience:

6 8 years in a sales role, with a history of exceeding sales targets.
Strong familiarity with promotional marketing and custom apparel printing.

Preferred Education/Certifications:

Bachelor's degree in Business, Marketing, Sales, or a related field
Sales certifications such as HubSpot Sales, Sandler, or similar are considered an asset
Additional training or certifications in account management, CRM systems, or consultative selling is a plus