Sales Representative

If you are currently an employee of Herc Rentals, please apply using this link:

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol HRI. Herc Rentals serves customers through approximately 602 locations and has about 9,600 employees in North America as of December 31, 2025.

Job Purpose

Trench Solutions Sales Representatives drive revenue within their designated territory by developing business relationships and providing customer focused solutions to our customers toughest trench and shoring challenges in industries including utilities, industrial sites, construction, infrastructure, municipal work and more. They are subject matter experts and consultants for internal and external customers in the application of our fleet of steel plates, steel shields, tire cleaners (rumble plates), manhole boxes, aluminum & plywood shores, pipe test plugs, confined space equipment, crash cushions, water barriers, and more.

What you will do...

• Daily territory management to gain new accounts and meet or exceed rental revenue goals through visits to various customer job sites/offices
• Develop, plan and organize sales strategies to achieve desired results/goals
• Identify customer needs and collaborate with operations to deliver on those needs
• Understand market conditions and competitive environment to maximize pricing opportunity
• Optimize product and service offerings to diversify customer base and reach additional market segments
• Provide a full range of customized services and solution-based options to customers
• Make formal presentations to customer decision-makers and educate them on equipment
• Coordinate the implementation and maintenance of new services for customers
• Collaborate with local and national Herc Rentals sales professionals
• Report sales activity through use of CRM and other tools
• Demonstrate active participation in Herc Rentals Safety Culture, always prioritizing the safety of team members and customers alike
• Support all team members
• Learn and follow all company procedures and protocols

Requirements

• Bachelor's degree preferred
• Proven track record with a minimum 3-5 years of outside sales
• Experience within the equipment rental industry, specifically within the trench and shoring industry highly desired
• A valid drivers license

Skills

• Ability to negotiate with and influence decision makers
• Ability to sell complex products and customer solutions
• Adapts to changing business and customer needs
• Communicates professionally and effectively
• Drive results through teamwork
• Passion for customer service
• Self-motivated to achieve goals and deliver results
• Strong level of product knowledge specific to trench and shoring equipment
• Ability to engage in natural verbal interaction with customers
• Ability to follow up with customers in a timely manner
• Able to walk into unfamiliar environments and adjust rapidly to the setting
• Attention to detail
• Multi-Tasking individual who uses project management skills to accomplish goals
• Must react to changing business needs
• Works and communicates effectively with all levels of the company
• Computer skills to support entering information into systems
• Basic knowledge of Microsoft Word and Excel Programs
• Interpersonal skills
• Teamwork
• Listening skills
• Dependability
• Ability to communication effectively and efficiently

Req #: 65070

Pay Range: $75,000 - $85,000 - 1st year anticipated earnings. Base Salary + uncapped commission + truck

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors. #Appcast