Director of Performance Marketing

**Title:** Director of Performance Marketing

**Work Setup:** Independent Full-time Contract, Remote

**Rate:** $20 - $55 per hour (based on experience)

**Can You Lead a High-Performing Marketing Team to Scale Our Business to the Next Level?**

1. Are you experienced in leading and managing a high-performing remote marketing team?
2. Have you successfully optimized marketing landing pages to increase conversion rates?
3. Are you skilled in overseeing paid media, content marketing, and influencer partnerships?
4. Can you mentor and coach a diverse international marketing team?
5. Do you thrive on data-driven decision-making and continuous marketing optimization?
6. Are you ready to take ownership of the entire inbound marketing function of a thriving company?

If you answered **yes** to these questions, we would love to talk to you!

### **Job Overview:**

As the **Director of Performance Marketing,** you will play a crucial role in driving revenue growth and optimizing our inbound marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.

Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply.

And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.

### **About Our Company:**

We operate **Christian Filipina**. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven **Director of Performance Marketing** to take our marketing efforts to the next level.

We have a strong remote work culture based on the following values:

1. We prioritize achieving excellent results with urgency.
2. We continuously learn, improve, and embrace company processes.
3. We communicate openly and honestly.
4. We take initiative, plan effectively, and seek approval before executing major changes.
5. We are committed to getting the job done right.

### **What You Will Do:**

#### **I. Revenue Growth & Marketing Strategy**

1. Develop and execute multi-channel marketing strategies that drive high quality lead growth. (We don't want a bunch of worthless leads.)
2. Optimize and scale landing pages to maximize lead conversion.
3. Identify high-performing marketing campaigns and scale them effectively.
4. Oversee paid media, including Google Ads, Bing Ads, and influencer partnerships.
5. Leverage satisfied customers to drive referral-based growth.
6. Blow up the internet with good links, great content, etc, all getting us to rank higher.
7. Oversee structured snippets implementation.

#### **III. Team Leadership & Execution**

1. Lead and manage an international marketing team.
2. Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
3. Provide mentorship, training, and coaching to ensure high team performance.
4. Work closely with tech and product teams to optimize user experience and tracking.

#### **IV. Data-Driven Decision Making**

1. Track and analyze key marketing metrics to optimize ROI.
2. Conduct funnel analysis to identify areas for improvement.
3. Continuously test and improve offers, pricing, and promotions.

#### **V. Relationship Management**

1. Collaborate with internal departments to enhance workflows and compliance.
2. Address customer concerns and ensure a high level of client satisfaction.
3. Implement strategies to maintain an upward trend in customer satisfaction (CSAT).

### **Qualifications:**

1. Proven experience in **digital marketing and direct response marketing**.
2. Strong understanding of **marketing psychology** and high-converting copywriting.
3. Ability to **analyze data, forecast revenue, and optimize ad spend**.
4. Experience managing and scaling **remote, international teams**.
5. Proficiency in **CRM, automation, and advertising tools**.
6. Strong leadership, problem-solving, and decision-making skills.