Marketing Coordinator (FIELD)
- Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
- Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
- Create and distribute email marketing strategy per community and division including Realtor communication.
- Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's)
- Create and order community brochures and collateral.
- Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
- Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
- Track and process invoices relating to marketing plan execution.
- Coordinate, execute and assist with special community events and neighborhood openings.
- Maintaining relationships with 3rd party vendors for various marketing needs.
- Update and monitor MLS listings in conjunction with local broker solution (if applicable).
- Participation in monthly field calls and annual marketing summit. SCOPE
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: No
- Direct Reports: No
- Indirect Reports: No
- Minimum Bachelor's Degree in Marketing or Communications or equivalent
- Minimum one year prior experience in a Marketing support role
- Possess working knowledge of required PulteGroup marketing systems including Siebel, Eloqua, Adbuilder, MediaBin & CMS.
- Ability to use the internet for research
- Good written and verbal communication skills
- Ability to effectively prioritize, work well in high stress situations under tight deadlines
- Ability to work in a team or independently when required
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