Content Strategist
- Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages.
- Create and optimize emails, SMS, print mailers, flyers, on-site communications, social ads, and landing page copy that convert eligible populations.
- Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress.
- Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants.
- Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
- Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
- Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
- Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging.
- Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings.
- Conduct thorough research on industry trends, competitor messaging, and participant preferences.
- Maintain Wondr's voice/tone, and editorial standards across channels; ensure inclusive, empathetic content aligned to behavior change principles and personas.
- Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages
- 5-8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages; health, wellness, or digital product experience a plus.
- Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
- Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
- Proficiency with content briefing, modular copy systems, and multichannel orchestration; familiarity with platforms like Iterable or equivalent MAP/CRM tools.
- Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.
- BA/BS required. Degree in Marketing, Communications or English preferred.
- 5-8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.
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