Enterprise Paid Media Strategist

Job Description

Job Description

Description:

OuterBox is seeking a talented Enterprise Paid Media Strategist to develop and lead custom Paid Search strategies for our enterprise clients across multiple industries. If you’re ready to take your career to the next level and join an award winning agency - this job is for you!

Job Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Plan, develop, and execute advanced integrated, multi-platform paid media strategies across Google Ads, Microsoft Ads, Meta Ads, TikTok, and emerging platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Measure and report on campaign performance including lead trends/revenue, budget allocation, and quality of search terms. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on integrated marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for Enterprise Clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies and identify market opportunities.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence with clients through trust building interactions to strengthen and maintain client relationships.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable to outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as they relate to company goals.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates and platform changes. Continuously enhance knowledge independently and through ongoing training to build credibility with teammates and clients.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Demonstrate creativity, adaptability, self-motivation, and strong organizational skills. Work independently with minimal supervision and collaborate effectively with all staff levels.
• Use discernment to identify and implement appropriate paid media channels based on client business goals and objectives.
• Manage and optimize paid media budget allocation across channels and keywords, aligning with clients' priorities and adapting as needed based on performance.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to address concerns proactively.
• Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
• Other duties, as assigned.

Work Environment

Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• 6+ years of paid search experience in a digital marketing agency strongly preferred. Experience includes Google Ads, Microsoft Ads, Shopping, and other paid media.
• Experience working with Enterprise level customers, including lead gen, ecommerce, b2b and b2c.
• Experience in Google Analytics or other analytics tools where you've measured results.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
• Customer service experience where you managed client relationships or had an influence on custom experience.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Travel

Limited travel may be required to our headquarters or to client offices. Less than 10%

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.

Cohesive Culture + Good Humor + Combined Skills = Awesome Results

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!

At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?

Why You’ll love working at OuterBox:

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend