Marketing Strategy Manager, Vice President

Job Description

Develop customer engagement marketing strategies throughout the customer lifecycle supporting the Mass customer segment with a focus on delivering convenience, security, advice and value to our customers. 

As a Marketing Strategy Manager in Consumer Bank, you will dive into research, customer data and competitors to identify opportunities to deepen relationships with checking and savings customers. You’ll partner with key cross-functional partners from strategy development to implementation and analysis and optimization. 

Job responsibilities

• Drive strategic growth initiatives including recurring seasonal and life event campaigns designed to engage current customers and reactivate lapsed customers
• Manage lifecycle and engagement campaigns from end-to-end; developing the strategy and partnering with key stakeholders through implementation, deployment, ongoing optimization, monitoring, reporting and analysis
• Liaise between Marketing, Technology and Deposit Product to continuously improve key performance indicators and the customer experience, while meeting the overall Marketing vision
• Develop a deep understanding of the Consumer Bank customer journey to develop programs that increase customer retention and balance growth
• Integrate cohesive customer engagement strategies, within cross-functional areas, including branch and local events, customer service and operations
• Develop Lifecycle KPIs; communicate key strategies, insights and results to key stakeholders and leadership
• Implement a rigorous, “always-on” testing and optimization program designed to increase customer engagement and retention

Required qualifications, capabilities and skills:

• 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
• 7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a creative thinker and focused on customer experience
• Is focused on how marketing drives quantifiable business results
• Is vigorous in their management of details and financials
• Loves testing, learning, and taking calculated risks
• Likes to build from ground up – has a startup mentality
• Is eager to roll up their sleeves to set strategic direction as well being involved with implementation
• Is able to focus on the big picture, considering impacts outside their given initiatives
• Has expertise across all communication channels, including web, mobile, email, and paid/display media

Preferred qualifications, capabilities and skills

• Proven ability to take initiative, influence others, successfully collaborate at all levels, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Strong analytical, problem solving, and planning skills
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.