Marketing Content Creator - Brand Engagement
Responsibilities include:
- Create promotional and commercial content (including video and graphics for social media, broadcast TV, and other delivery streams) to for clients of the station
- Write compelling copy that maximizes the impact on audiences on each platform
- Monitor past-performance and data analytics
- Interact with News, Marketing and other management to ensure created content adheres to station brands and goals
- Look for new and innovative ways to create marketing content that will reach our audience efficiently
- Ability to meet tight deadlines is key
- Participate in Station events including appearances within the community
- Ability to work with colleagues and clients across multiple markets
- Other responsibilities as assigned
- Ability to work flexible schedule
- Experience in writing powerful, attention-grabbing copy
- A college degree and previous experience in social or broadcast content creation (professionally or academically)
- Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator
- Must be able to create, conceptualize, script, shoot, and edit cutting edge content while also managing deadlines
- Professional shooting skills and good understanding of graphics and visual effects
- Strong verbal, written and organizational skills with attention to detail
- Strong interpersonal skills and the ability to guide clients through the creative process
- Knowledge of the top social medial platforms and best practices for posting
- Highly creative and strong communication skills
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