Product Marketing & Product Analysis Co-op

Key Responsibilities

Your work will sit at the intersection of three main pillars:

1. Technical Product Marketing

• Collaborate with Engineering teams to understand the technical "specs" of upcoming projects.


• Translate complex technical documentation into clear, benefit-oriented content for sales sheets, websites, and presentations.


• Assist in the "Go-to-Market" strategy for new engineering-driven features.

1. Data & Market Analysis

• Analyze customer usage data and product performance metrics to identify trends and opportunities.


• Conduct competitive research on rival technologies and engineering solutions.


• Create visualizations and reports that summarize market gaps for the executive team.

1. Project Coordination

• Support the rollout of new engineering projects by managing marketing timelines and deliverables.


• Coordinate between departments to ensure technical accuracy in all external communications.

Qualifications & Skills

• Education: Currently pursuing a degree in Marketing, Business Analytics, Engineering, or a related field.


• Analytical Mindset: Comfortable working with Excel (Pivot Tables, X/VLOOKUPs) or BI tools (Tableau, PowerBI).


• Communication: Ability to explain "how things work" to a non-technical audience.


• Curiosity: A genuine interest in engineering, R&D, and how technical products solve real-world problems.


• Bonus Points: Experience with SQL, Python, or Adobe Creative Suite.

What’s In It For You?

• Real-World Impact: Your analysis will directly influence the roadmap of our next-gen products.


• Cross-Functional Exposure: Work directly with Senior Design Engineers, Product and Marketing Managers and Senior Data Analyst, And Product Line Director .


• Mentorship:  Will work closely with Product Manager, receiving regular 1-on-1s to help you develop both your technical and "soft" professional skills. Will gain exposure to multiple areas of business, fostering an understanding of Systems Thinking.

Employment at Bettcher Industries is contingent upon the successfully completing both a pre-employment background check and a drug screening.

All candidates hired must be able to provide proper documentation of their eligibility to work in the US (I-9 form).

Bettcher Industries is an Equal Opportunity Employer – Minorities / Females / Disabled / Veterans (M/F/D/V)