Brand Marketing/Product Marketing Specialist

At Onix, we strive to help our customers increase organizational efficiency through cloud-computing solutions because we believe technology empowers people and organizations to achieve more. We are a world-class cloud services company, with deep, established Google and AWS partnerships.

While we have been recognized and awarded for the impact we have had on our customers through our technical expertise, we believe our true superpower is our people, our experience, and our relationships. We care about doing things right and building lasting relationships with our employees, our customers, and our partners.

We are focused on helping our customers succeed with leading-edge technology. We understand technology is always evolving and we enthusiastically embrace that change. We encourage agility and a growth mindset within our teams, focusing on continuously expanding our skills, preparing for future opportunities and customer needs.

The Equidox team is hiring a brand marketing/product marketing specialist to support our organizational growth. We are passionate about accessibility and poised to deliver world-class brand/product marketing in an effort to help drive leads as well as product sales for Equidox.

Role Description: Serve as a brand marketing/product marketing subject matter expert for Equidox

As a Brand Marketing/Product Marketing Specialist, you will be responsible for telling the world (and company) about Equidox. You will be expected to be our chief advocate for our product and its benefits to the customer. Additionally, you will lead the strategic positioning, integration, and execution of your solution messaging to prospects and customers.

You will work alongside our sales team in building the Equidox brand as well as helping to take the product to market; identify market opportunities, packaging solution offers, creating/evolving value propositions and messaging frameworks, defining target audiences and personas, showcasing Equidox capabilities, and generating interest/leads/pipeline/revenue for sales by overseeing communications and campaigns across paid, owned and earned channels. You will help ensure consistency of messaging representing our brand and industry thought-leadership across channels and collateral (digital presence, media, social, PR, nurture, inside sales, etc.) as it pertains to our solution offering.

You should have command of best practices and trends in technology marketing. You should enjoy being creative and understand how to both build and convert interest and action into brand impact and pipeline. You will need to come up with creative growth strategies to help the company bring in new customers, and be dedicated to continually testing, measuring, learning, and evolving your marketing approach.

This is an exciting opportunity to shape the impact marketing will have on our business with strategic go-to-market programs and clearly defined value prop and messaging delivered around your practice area. We are looking for self-starters who have a passion for growing the business, thinking outside the box, and are looking to advance their careers with a fast-paced world-class technology company.

Location, Remote- Nationwide, Remote-Ontario, Remote-Quebec

Primary Responsibilities

• Together with sales, educate both internal and external stakeholders about our product features and their benefits.
• Create all messaging and offerings, from a customer’s point of view to position Equidox as the best solution provider.
• Create sales enablement materials including competitive battle cards, pitch decks, scripts, solution briefs, case studies, blog posts, Quora/forum responses, and videos.
• Produce collateral that can be modified and customized for the sales team and operations teams in an easy and standardized way to assist in new sales and upselling to existing customers.
• Definite Go To Market Strategy including campaign and content calendar.
• Work with sales, management, and operations teams to identify segments of new and existing customers who would benefit from available solutions.
• Lead competitive analysis efforts.
• Create cross-sell and up-sell strategies in partnership with sales.

Preferred Skills And Experience

• Experience working in brand/product marketing required
• Software as a Service (SaaS Brand Development, Product Development)
• Software Brand Development, Software Product Development
• Proven track record with tangible results
• Excellent communicator (written and presentation)
• Creative thinker, ability to think outside the box
• Strong project management skills
• Excellent cross-team and interpersonal skills
• Ability to balance thoughtfulness and execution to best achieve our business goals within defined timelines
• Ability to maintain good judgment in fast-paced, high demand environments
• Maintain a good attitude and show flexibility in changing circumstances
• Ability to scale from thought leadership through to detailed analysis
• Ability to influence key decision-makers

Travel Expectation: Less than 10%

This job description is a general guideline. Other responsibilities and projects outside of this document may be assigned.

Note: Due to the high volume of applicants, we may be unable to respond to phone or email inquiries but we are reviewing and considering all applications in the order in which they were submitted on a rolling basis.

It is the policy of Onix to ensure equal employment opportunity in accordance with the Ohio Revised Code 125.111 and all applicable federal regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, (including sexual harassment), national origin, disability, age (40 years old or more), military status, or veteran status is illegal.

Onix will only employ those who are legally authorized to work in the United States or Canada. This is not a position for which sponsorship will be provided.

Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire