Marketing Strategist

Job Description

Job Description

Job Title: Digital Marketing Strategist

Full-Time | Work Model: Hybrid / Mondays (in person) Rest of the week is remote. 9-5 daily working hours

Salary: $75,000.00

Location: Metro area of Columbus, Ohio

We're seeking a dynamic, forward-thinking Digital Marketing Strategist to lead strategy development and execution for clients across the healthcare space. In this role, you'll drive patient acquisition, elevate brand positioning, and guide a skilled team of SEO, Digital Ads, and Social Media specialists.

Your Role

Build and nurture strong client relationships, serving as their primary marketing expert and strategic advisor

Prioritize client retention through clear communication, regular performance reporting, and consistent delivery of results

Design and implement strategic marketing plans aligned with client goals and target audiences

Partner with digital specialists across SEO, paid media, and social to create compelling, brand-building campaigns

Lead weekly team meetings with guidance, feedback, and accountability to keep initiatives on track

Oversee integrated cross-channel marketing efforts including digital, social, and paid advertising

Track, analyze, and report on campaign performance, turning data into actionable insights and recommendations

Stay current on industry trends, emerging tools, and best practices to keep strategies innovative and effective

Top 3 must-haves

1. Strong interpersonal skills & ability to communicate with a wide range of client archetypes

2. Working knowledge of ad campaigns for both Google & Meta

3. Strong local & organic SEO knowledge.

Required paid media platforms :

Google Ads and Meta

Ad spend range candidates should have managed: $1,500 to $10K per month

Additional tools/skills

Ability to optimize marketing campaigns and troubleshoot Ads, SEO, and website edits

What You Bring

3+ years of marketing strategy experience, ideally within healthcare or similar regulated industries

Bachelor's degree in marketing, communications, or a related field preferred

Strong working knowledge of digital marketing platforms, with emphasis on Google & Meta Ads

Excellent communication, presentation, and interpersonal skills

Analytical mindset with a talent for problem-solving and data-driven decision making

Proven project management skills with ability to manage multiple campaigns and deadlines

Passion for storytelling and translating brand messages into impactful marketing narratives

Bonus: Prior account management or client services experience

Must Haves:

Day-to-day responsibilities:

Serve as the primary marketing advisor and relationship owner for a portfolio of clients

Build and lead quarterly marketing strategy across SEO, paid ads, and social

Collaborate with SEO, Ads, and Social Media specialists to execute cohesive campaigns

Interpret analytics and translate data into clear recommendations

Run regular client performance reviews and reporting

Drive client retention through proactive planning and responsive communication

What We Offer

Hybrid work model with flexibility between in-person and remote work

Supportive, creative, and growth-oriented team culture

Professional development and learning opportunities

Opportunity to make a meaningful impact on client businesses and the patients they serve

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This is a full-time role working 40 hours per week, Hybrid in the Metro Columbus, OH area.

To apply, please include your portfolio and work samples that highlight the events and communications programs you've produced. We're interested in understanding the scale of your work, your approach to solving challenges, and the impact you've had on each project.

We receive a high volume of applications, so we're unable to respond individually. If your qualifications align, we'll reach out by phone, email, or text. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. We consider all applicants without regard to protected characteristics and are committed to a workplace where diversity, equity, and inclusion fuel creative excellence.